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Rolls-Royce debuts Phantom Coupe Aviator Collection at Pebble Beach

As if its cars aren't already exclusive enough on their own merit, Rolls-Royce is debuting an ultra-limited production version of the Phantom Coupe at Pebble Beach today. With only 35 cars expected to be built, the Rolls-Royce Phantom Coupe Aviator Collection celebrates Charles Stewart Rolls - Rolls-Royce co-founder - who had a passion for flying and was only the second man in Britain to have a pilot's license before his death in 1910.
Unique elements of the Phantom Coupe Aviator Collection include the Aviator Grey exterior hue accented with a matte finish on the grille, hood and window frame. Setting the aeronautical theme of the car, the interior is fitted with exclusive features like the matte-black instrument gauges, an aviation-grade clock in the middle of the dash and a lower dash veneer that mimics the look of an old wooden airplane propeller. Even the transmission tunnel boasts an anodized aluminum cover with exposed torx-head bolts which attempts to match the fuselage of Rolls' award-winning (and Rolls-Royce-powered) Supermarine S6B aircraft.
No detail was overlooked in creating a truly unique atmosphere for the Aviator Collection so much so that it has a leather-lined glove box with the following quote from Rolls himself embossed into it:

Rolls-Royce electric airplane smashes record, hits 387.4 mph

Just two months after its maiden flight, Rolls-Royce's "Spirit of Innovation" has hit a top speed of 387.4 mph, tentatively smashing the speed record for electric airplanes, Gizmodo has reported. It also claimed the top speed of 345.4 MPH over a 3 kilometer (1.86 mile) course and lowest time to a 3,000 meter (9,843 feet) altitude (202 seconds). The records have yet to be certified, but if the 345.5 mph speed stands, it would beat the current record of 213 mph — held by a Siemens-powered Extra 330LE — by an impressive 132 mph.  Rolls-Royce (the aviation, not the car company), conducted the tests on November 16 as part of its ACCEL (accelerating electrification of flight) project. To have the records certified, it's submitting the trials to the Federation Aeronautique Internationale (FAI), the body in charge of world aviation records. If confirmed, the speeds would be pretty impressive considering that the plane only made its maiden flight in September — suggesting that with more time, it could go even faster. 51690212450_7e8bcb3ad8_k View 12 Photos The Spirit of Innovation is an old-school "tail-dragger" airplane (steering at the rear) with the canopy pushed way back, and looks as fast as it goes. It's powered by a 400 kW (535 HP), 750 volt motor. Rolls-Royce said it uses the "most power-dense propulsion battery pack ever assembled in aerospace," with 6,480 cells.  As Engadget detailed in an explainer, electric airplanes aren't practical since current batteries are 50 times less energy dense than jet fuel. However, they do hold some promise for very short trips, like a 30 minute jaunt between Vancouver and Victoria in Canada. And unlike non-turbocharged ICE engines, electric motors retain full power as an airplane climbs, making them ideal for time-to-altitude record attempts — as the Spirit of Innovation has just shown.  Green Rolls-Royce

Rolls-Royce considering carbon coachbuilding?

There's any number of applications in which you might expect to find carbon fiber on an automobile, but a Rolls-Royce is not one of them. That could change in the near future, however, as the super-luxe auto marque is reportedly looking into using the lightweight material on a range of special models.
The idea, according to Edmunds, would be to rebody certain models in carbon fiber as a sort of in-house coachbuilding operation for discerning customers looking for something a little different from what the neighbors in the next mansion or ivory tower over have in their gold-paved driveway. While the carbon-fiber bodywork might help shave off some of the weight from a range of cars that tip the scales at 5,500 pounds or more, the principal notion here is exclusivity.
The business case for these bespoke automobiles apparently stems out of two developments. For one, the vast majority - over 90 percent - of Rolls-Royce customers opt for some manner of customization or another. For another, parent company BMW has been working hard to reduce the cost of carbon-fiber production in particular for the new i3, and that expertise could turn these premium-priced creations a greater cash cow for Rolls-Royce than the development of a sport-utility vehicle ever could.