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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Not every Rolls-Royce Cullinan Black Badge comes in black

SPARTANBURG, S.C. — When Rolls-Royce recently unveiled the Cullinan Black Badge, the released press photos were of a very black car in a very black environment. But that did not match the car that was actually shown to the press. Quite the opposite, actually. The small event at the BMW Zentrum factory in South Carolina took place at night under a set of bright lights, and the car that came through the curtain wore a bright white body. We were fortunate enough to spend a brief time with the white Black Badge and snapped some photos of its details. As a reminder, all Black Badges have upgraded performance on top of the altered visual cues. Its twin-turbocharged 6.75-liter V8 has been upgraded to make 600 horsepower and 664 lb-ft of torque, and the brakes, suspension and exhaust have been retuned as well. We spent an extremely limited amount of time in the Black Badge, so we cannot offer full comments about how it drives, but we can say the exhaust offers a nice insulated grumble in "Low" mode, the quickness off the line doesn't make any sense for a vehicle its size (trust us, it is huge), and it seemed controlled while cruising up the curves onto the Blue Ridge Parkway in North Carolina, where these photos were taken.  The white paint exaggerates the parts Rolls-Royce darkens on all Black Badge models. The Spirit of Ecstasy, the grille surround, the inverted badging, the side frame finishers, the trunk handle, the trunk trim, the lower air inlet finisher, and the exhaust pipes have all gone black. Inside, this particular Cullinan has a red leather interior with patterned carbon fiber accents. It also has light contrast stitching, which includes infinity signs, a symbol used on Sir Malcolm Campbell's Rolls-Royce-powered Blue Bird K3 hydroplane. Check out all the details, including the built-in event seats in the trunk, in our massive gallery above. Featured Gallery White Rolls-Royce Black Badge Cullinan View 55 Photos Design/Style Rolls-Royce Luxury rolls-royce cullinan

BMW preparing two concepts for Villa d'Este

Every spring, the finest automobiles ever to grace tarmac gather on the shores of Lake Como for the Concorso d'Eleganza Villa d'Este. It's a chance for the most beautiful classics to compete for awards and for automakers and design studios to show off their concept cars under the soft light of the Italian sun. But while most of the vehicles old and new that show up for the concours are ones we've seen before, BMW takes things a step further.
As patron of the concorso d'eleganza for the past ten years, BMW regularly cooks up something new for the glamorous extravaganza. Last year it teamed up with Pininfarina for the Gran Lusso Coupé and revealed it alongside the Concept 90 motorcycle. The year before that came the BMW Zagato Coupe, preceded by the 328 Hommage and the M1 Hommage (pictured above) before it.
The theme for this year's event is the Roaring Twenties. BMW may not have been known back then on the same level as Bugatti or Duesenberg, but Rolls-Royce sure was.