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Rolls-Royce says SUV will in fact be called Cullinan, releases photos

We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker. "The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Muller-Otvos. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017. View 5 Photos Related Video: Image Credit: Rolls-Royce Motorcars Rolls-Royce SUV Luxury rolls-royce cullinan

Rolls-Royce rings up best-ever sales year

The wheeled monolith above is the 2013 Rolls-Royce Phantom Extended Wheelbase - a rolling demonstration of the real definition of "More." For that reason we can use it as a symbol of the firm's sales, which have not only achieved 'more' for the past three years but have also broken company records. Adding to its record-setting years in 2010 and 2011, the Goodwood-based carmaker moved 3,575 units, an increase of 38 over the year before.
The US retook its crown as the greatest consumers of Rolls-Royces, snagging it back from China. Other market movers were the Middle East, where sales rose 26 percent, Mainland Europe - the same place where mass-market makers are drowning in woe and inventory - that rose by 21 percent, and the Asia Pacific region and its 18-percent rise. Rolls-Royce is probably making more money on its cars, too, with bespoke uptake reaching 95 percent on the 10-year-old Phantom line and 73 percent for the Ghost line.
With a just-refreshed lineup and one or perhaps two more models coming, the indicators for more upward sales movement are strong, even if we don't know how soon the new models will arrive. For 2012, the brand that sells more cars above $200,000 than any other proved the saying that storms can't affect you when you live above the clouds. The press release below has more to say about the record year.

Rolls-Royce Spectre EV getting a 650-horsepower Black Badge variant?

The electric Rolls-Royce Spectre made its debut earlier in 2023, and the British brand is already looking at ways to expand the range. While nothing is official, leaked certification documents for the Australian market suggest that a Black Badge model with more power is on its way. Australian website Drive wrote that the Spectre Black Badge's unveiling is imminent. While it didn't publish the leaked documents, so we can't verify their authenticity, it noted that the Black Badge treatment will include a 650-horsepower evolution of the standard car's dual-motor drivetrain. For context, the standard variant of the Spectre is rated at 577 horsepower. If the leaked figure is accurate, the Spectre Black Badge will be the most powerful series-produced car in the Rolls-Royce range, eclipsing models like the 592-horse Cullinan Black Badge. The extra power shouldn't have a major effect on driving range. The aforementioned certification documents peg the coupe's range at up to 342 miles, compared to about 345 for the standard Spectre. Keep in mind those figures won't necessarily carry over to the American-market model, because Australia uses its own methods to obtain a range figure. In the United States, the Spectre has a range of up to 260 miles. Beyond the drivetrain, the Spectre Black Badge will receive the same basic tweaks as other Black Badge-branded members of the Rolls-Royce range, according to the same report. The list will include a suspension system revised for sportier handling, blacked-out design details, trim-specific wheels, and new-look interior trim. Of course, buyers will be able to customize nearly aspect of the Spectre Black Badge. Rolls-Royce hasn't commented on the report, and it hasn't confirmed plans to launch a Black Badge variant of the Spectre, let alone one with a 650-horsepower drivetrain. If the rumor is accurate, we should learn more about the big electric coupe in the not-too-distant future. Pricing hasn't been announced, but the Black Badge will cost more than the standard Spectre. Don't try to flip one: Rolls-Royce will blacklist you.