2006 Rolls-royce Phantom on 2040-cars

Auto blog

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Rolls-Royce debuts Phantom Drophead Coupe Waterspeed Collection

For the next act in its Bespoke Collection, Rolls-Royce has found one of its own to celebrate with the Phantom Drophead Coupé Waterspeed Collection, noting the achievements of British land and water record-holder Sir Malcolm Campbell. Like a few other racers of his era in the 1920s and 1930s, Campbell used his Bluebird Motor Company and Bluebird Garage to fund his interest in motorsports. He would break the waterspeed record in 1937 in his Bluebird K3 powered by a Rolls-Royce R engine, traveling 126.33 miles per hour on Italy's Lake Maggiore.
We've seen sketches of what Rolls-Royce intended with the Waterspeed Collection, and the real thing is just as handsome, and the new model includes a number of firsts for the marque. The Maggiore Blue exterior paint is also used for highlights on the engine, the polished wheels, two-tone steering wheel and the dashboard. The tonneau cover normally finished in teak is instead done in hand-finished brushed steel, a closer contrast to the Windchill Grey interior. The Abachi wood veneers have also been bookmatched so that their grain evokes the wake of a speeding boat.
The droptop will be shown first at the Bluebird Garage Cafe in London on the site of the original garage, after which it will get its first wider showing at the Concorso D'Eleganza at Villa D'Este later this month. The press release below has a lot more detail on the finer detailing of the Drophead Coupe Waterspeed, and the images above are worth at least 8,000 words.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.