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Is your brain predisposed to make you love Rolls-Royce?

XCAR has taken a look at what could very well be one of the most quintessential British cars ever built: the 1973 Rolls-Royce Corniche. The question at hand is whether or not expensive luxury items like artisan foods, designer clothing and yes, high-end automobiles are worth their monetary cost. Do they bring some undefined additional value to the table over their low-buck counterparts, or are they simply an excellent way to part a fool from his dollar bills? While the video below can't comment on four-course meals or $400 jeans, our valiant host does have a word or two on the joy a Rolls-Royce can bring to your life.
That's even true of a model like the '73 Corniche. Built during one of the darker days of the company's history, the convertible was designed and manufactured by an automaker on the verge of collapse. Still, it manages to hold on to that essential spirit of luxury so crucial to the Rolls-Royce brand. Check out the video below to see what we mean.

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

Rolls-Royce celebrates Maharajas with special Phantom DHC

A century ago, the princes and maharajas of India shared a relationship with Rolls-Royce that spanned five decades and saw the nobility on the subcontinent commissioning over 840 unique vehicles from the stoic marque. It's that golden age that Rolls-Royce celebrates with the debut of this one-of-a-kind luxury cabriolet.
Based on the Phantom Drophead Coupe, this unique Maharaja edition is distinguished by such special touches as Carrara White paint embellished with a peacock motif, emerald green coachline, a deep green top (hood in UK terminology), light creme leather interior with green accents, marquetry inlays and custom seashell embroidery.
Said to be two years in the making by the Rolls-Royce Bespoke division, this one-off Phantom DHC was unveiled not in India, but in Dubai, where a fascination with the Golden Age of the Raja is evidently alive and well.