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Rolls-Royce Wraith gets Inspired by Fashion

A little over a month ago, Rolls-Royce revealed a special-edition Wraith that was "Inspired by Film." Now the British luxury automaker has returned with another unique take on its fastback coupe in the form of the Inspired by Fashion edition. Unveiled at the Pratt Institute in New York – one of the country's top design schools – the Wraith Inspired by Fashion is well, just that. It features a tone-on-tone white exterior, complemented by the customer's choice of accent color: green, red, or purple. The accents are also applied inside, where the cabin is done up in white and black leather, with a unique steering wheel and clock, wood trim that takes nine days to complete, welt leather door panels, and special embroidery. If nothing else, the Inspired by Fashion edition just goes to show the extent of personalization options that await the Rolls-Royce customer, the vast majority of whom take advantage of those choices when ordering their new ride. ROLLS-ROYCE MOTOR CARS UNVEILS 'WRAITH – INSPIRED BY FASHION' 8 May 2015, Goodwood Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil 'Wraith – Inspired by Fashion'. Fittingly, the marque's first showroom in Conduit Street, Mayfair was founded a short step from London's famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London's most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements. A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. 'Wraith – Inspired by Fashion' provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque's equivalent of the tailor's atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.

Rolls-Royce debuts Phantom Drophead Coupe Waterspeed Collection

For the next act in its Bespoke Collection, Rolls-Royce has found one of its own to celebrate with the Phantom Drophead Coupé Waterspeed Collection, noting the achievements of British land and water record-holder Sir Malcolm Campbell. Like a few other racers of his era in the 1920s and 1930s, Campbell used his Bluebird Motor Company and Bluebird Garage to fund his interest in motorsports. He would break the waterspeed record in 1937 in his Bluebird K3 powered by a Rolls-Royce R engine, traveling 126.33 miles per hour on Italy's Lake Maggiore.
We've seen sketches of what Rolls-Royce intended with the Waterspeed Collection, and the real thing is just as handsome, and the new model includes a number of firsts for the marque. The Maggiore Blue exterior paint is also used for highlights on the engine, the polished wheels, two-tone steering wheel and the dashboard. The tonneau cover normally finished in teak is instead done in hand-finished brushed steel, a closer contrast to the Windchill Grey interior. The Abachi wood veneers have also been bookmatched so that their grain evokes the wake of a speeding boat.
The droptop will be shown first at the Bluebird Garage Cafe in London on the site of the original garage, after which it will get its first wider showing at the Concorso D'Eleganza at Villa D'Este later this month. The press release below has a lot more detail on the finer detailing of the Drophead Coupe Waterspeed, and the images above are worth at least 8,000 words.

Rolls-Royce bestows Canton Glory Ghost upon Guangzhou

Wonder why Rolls-Royce makes so many special editions for the Chinese market? Probably because China is fast becoming its largest market, with the dealerships in Beijing and Shanghai regularly proving able to move more high-end metal than any other Rolls dealer in the world. Little wonder then that, less than two months after releasing the Golden Sunbird edition, Rolls-Royce Bespoke is back again with another special Ghost just for China.
This time it's called the Canton Glory edition. It was introduced recently at Auto Guangzhou, and pays tribute to the Canton Tower in the same city. Two examples were made with a two-tone color scheme contrasting burgundy with either a blueish silver or white. Other features include Guangzhou's Five Rams emblem in the coachline, veneer panels, headrests and dashboard.
We don't doubt Rolls will find (or probably already has found) a pair of Chinese industrialists to gladly take these special editions home. But for those looking for their own unique touches, the British automaker has also brought its Bespoke Atelier to China for the first time, outlining the range of possibilities open to their moneyed customers.