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Bespoke Rolls-Royce auction is a chance to support the fight against AIDS

Rolls-Royce is showing off a new bespoke Phantom at Art Basel in Miami Beach, Florida, and its special red exterior highlights its bigger purpose: charity. In collaboration with artist Mickalene Thomas, Rolls-Royce will auction the car, a unique wrap, and a one-off art work as a fundraiser for the fight against AIDS. The red Phantom has a bespoke Magma Red paint job overlaid with a layer with tiny particles of crystal. Inside, the Phantom has Brilliant Arctic White bespoke leather with Mugello Red piping and accents. A Mugello Red headliner is a unique take on the Shooting Starlight headliner, which debuted in the Rolls-Royce Cullinan Black Badge, and R-R has dubbed the dashboard design, 'Red Regatta Sails.' It features layered Mugello Red leather behind a piece of glass across the instrument panel. Final touches include a door scuff plate that denotes "115 Years of Rolls-Royce" and "Special Commission."   Interestingly, the Phantom is technically a starting point. R-R paired up with contemporary artist Thomas to add an even more exclusive and unique touch. Thomas will create 'an original work of art inspired by the Red Phantom for the collector' and a custom wrap for the exterior of the Phantom based on the artwork.  The car will be globally unveiled at a gala this week and will be open for bidding between December 4–13 at Sothebys.com. All proceeds, after auction fees and costs, will go to (RED), which was created by Bono and Bobby Shriver in 2006 to fund the fight against AIDS. The contributions go to a program in Africa that specifically focuses on countries where there is a high concentration of mother-to-child HIV transmission. This is not the first time a Rolls-Royce has helped support an AIDS charity. In 2007, a Phantom Drophead Coupe raised more than $1.6 million for the Elton John AIDS Foundation. 

Rolls-Royce teases Wraith debut in Geneva

Rolls-Royce is headed to the 2013 Geneva Motor Show with a new addition to its lineup: the Wraith. The ultra-luxury automaker says it plans to start deliveries by the fourth quarter of this year, though details are scarce at the moment. The automaker has contented itself with saying the Wraith will the "most dynamic, powerful and beautiful Rolls-Royce in the company's history." We hear it will be the most modest, too.
Rolls-Royce first began using the Wraith nameplate in 1938. The original car used a tweaked version of the 4.3-liter inline six-cylinder found in the company's 25/30, but its real claim to fame came from the fact that it boasted speed-variable hydraulic dampers. Capable of reaching speeds of up to 85 miles per hour, Rolls-Royce only built 492 examples of the vehicle's chassis.
You can look for the new Wraith to bow at the Geneva Motor Show in March. In the interim, check out the shockingly bare press release below and get ready for a spate of teasers to follow.

First Dawn from Rolls-Royce raises $750k in charity auction

Even for a Rolls-Royce, $750,000 seems like a lot of money. But that's how much one customer paid this past weekend for the privilege of acquiring the very first example of the new Dawn convertible. And we're glad to report that the the money is going to a good place. Rolls-Royce introduced the Dawn this past September at the Frankfurt Motor Show as the convertible counterpart to the Ghost sedan and Wraith coupe. It's set to take on the likes of the Bentley Continental GTC and Mercedes S-Class Cabriolet, packing a 6.6-liter twin-turbo V12 good for 563 horsepower and 575 pound-feet of torque up front and a folding fabric roof over its four-seat cabin. The company's Bespoke division set up this particular example in Andalusian white, with a deep red roof, red coachline, and a corresponding interior in red and white with Indian rosewood paneling and special treadplates. Valued at over $400,000, the vehicle was donated for the charity auction at the Naples Winter Wine Festival held this past Saturday to benefit the Naples Children & Education Foundation. The winning bid of $750,000 was placed by insurance mogul and hedge fund manager Julian Movsesian, pictured inset at left with Rolls-Royce CEO Torsten Muller-Otvos. He'll take delivery in April from the dealership in Naples before anyone else gets theirs. Over the same weekend in Arizona, an Acura NSX sold for $1.2 million, a COPO Camaro for $300k, and Jay Leno's Harley-Davidson edition Ford F-150 for $200k – all of them the first of their kind, and all benefiting charitable causes. Related Video: Rolls-Royce Dawn Raises $750,000 For Children's Charities As The Brand Marks A New Era With The Most Social Rolls-Royce Ever NAPLES, Fla., Feb. 1, 2016 /PRNewswire/ -- - Dawn brought a winning bid of $750,000 at the 2016 Naples Winter Wine Auction - California area collector to receive the very first Rolls-Royce Dawn globally - Over past 15 years, Rolls-Royce Motor Cars have grossed $4.8M in bids for the auction - Proceeds to benefit Naples Children & Education Foundation It is one thing to bid on a prize as rare as a Bespoke Rolls-Royce and quite another to bid on the once in a generation opportunity to be the first owner of the newest member of the Rolls-Royce Motor Car family, the all-new Dawn.