2004 Rolls-royce Phantom on 2040-cars

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Going mobile: Custom Rolls-Royces inspired by British rock

A rockstar lifestyle and luxury cars go hand-in-hand. To recognize this and to celebrate some of the finest rock music created in Britain, Rolls-Royce will build nine bespoke Wraith models customized in the style of British rock stars. The first four cars in the "Wraith Inspired by British Music" series were unveiled at the Sanderson Hotel in London. The cars have been designed in collaboration with some of the most well-known names in British popular music, and Rolls-Royce says the stars were personally invited to the "Home of Rolls-Royce" in Goodwood, England. The first four cars were created with Roger Daltrey OBE of The Who, Sir Ray Davies of The Kinks and Giles Martin, the son of recently deceased music producer Sir George Martin, famed for the work he did with The Beatles among others. Behind the project is English artist Alistair Morrison, who is working on a series of British rockstar portraits. Daltrey helped to design two cars, first a Who-style Wraith and one fashioned for the band's rock opera "Tommy," with a hood that showcases the sleeve of the famous concept album. However, there is not yet word of a Keith Moon edition Wraith to be delivered into a swimming pool. Cars to be revealed later include a Status Quo Wraith designed with Francis Rossi, a Shirley Bassey Wraith with legendary 007 theme-song touches and a Ronnie Wood car designed to suit the Rolling Stones guitarist.

Rolls-Royce Phantom celebrates decade of decadence

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.

Rolls-Royce readying Wraith convertible

For seven years, Rolls-Royce got by on the Phantom line alone, expanding on the original saloon with a long-wheelbase version, a coupe and the convertible. But now that the Ghost is part of the family, Goodwood seems to be following a similar expansion.
What started with the Ghost sedan has since been joined by the extended-wheelbase model and the Wraith fastback coupe. And now we're receiving spy shots of a Wraith-based convertible undergoing testing.
Potentially to be called the Wraith Drophead Coupe like its larger Phantom-based counterpart, the cabrio is likely to borrow much from the Wraith fastback - including its 6.6-liter twin-turbo V12 producing 624 horsepower and 590 pound-feet of torque - but with a folding cloth roof mechanism to let the wind and engine note in, although the prototype pictured here is wearing a makeshift hardtop.