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Rolls-Royce Ghost counts 1001 Nights back to the 1970s

A Rolls-Royce should remind you of a golden age of motoring – cruising around the British Isles with a giant hood ornament pointing the way forward is, in some circles at least, the epitome of class. This latest special edition, however, revives another time and place altogether... one nowhere near as classy. The Rolls-Royce Ghost 1001 Nights edition takes its inspiration from the classic Middle Eastern tome, and throws in some unfortunate 1970s style for good measure. It's done up in a two-tone brown and orange exterior color scheme, for some reason unbeknownst to us, with hand-painted coach lines and Arabian-themed motifs inside and out. The Middle Eastern cues are one thing... the paint job, on the other hand, reminds us of an age when Goodwood was producing ostentatious boxes in questionable color schemes, powered by 6.75-liter V8s mated to three-speed automatic transmissions and producing power that Rolls-Royce referred to as "adequate." Of course, nobody is forcing anyone to buy this unfortunately customized Ghost. The company's Bespoke division will set one up for any paying customer just the way he or she desires. Just why anyone would desire this particular configuration, however, is beyond us. Still, we doubt the ultra-luxe automaker will have much trouble selling however many of them it produces at whatever price point it determines – such is the apparent demand for Rolls-Royces in the Persian Gulf region. After North America, the Middle East is the company's largest market. Last year the dealership in Abu Dhabi sold more units than any of the other 126 showrooms around the world. And that's not even including the other dealers in nearby Dubai and Sharjah (both in the UAE), plus additional showrooms in Bahrain, Qatar, Kuwait, and three more in Saudi Arabia – all carving up one of the most lucrative markets in the world. It only keeps growing, and Rolls-Royce reports that every last one it sells in the region has been customized by the Bespoke division. Related Video:

Rolls-Royce bestows Canton Glory Ghost upon Guangzhou

Wonder why Rolls-Royce makes so many special editions for the Chinese market? Probably because China is fast becoming its largest market, with the dealerships in Beijing and Shanghai regularly proving able to move more high-end metal than any other Rolls dealer in the world. Little wonder then that, less than two months after releasing the Golden Sunbird edition, Rolls-Royce Bespoke is back again with another special Ghost just for China.
This time it's called the Canton Glory edition. It was introduced recently at Auto Guangzhou, and pays tribute to the Canton Tower in the same city. Two examples were made with a two-tone color scheme contrasting burgundy with either a blueish silver or white. Other features include Guangzhou's Five Rams emblem in the coachline, veneer panels, headrests and dashboard.
We don't doubt Rolls will find (or probably already has found) a pair of Chinese industrialists to gladly take these special editions home. But for those looking for their own unique touches, the British automaker has also brought its Bespoke Atelier to China for the first time, outlining the range of possibilities open to their moneyed customers.

Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn