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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Rolls-Royce Phantom to soldier on through 2020?

The more a car costs, the less frequently it's replaced - usually. Take, for example, the Bugatti Veyron. It's one of the most expensive cars on the market, and it's been there for eight years now. Eleven years passed in between the launch of the Ferrari Enzo and that of its successor LaFerrari. Now comes word that the Rolls-Royce Phantom could stick around essentially unchanged until the year 2020.
The report comes from LeftLaneNews, which cites Rolls-Royce communications chief Richard Carter in stating that the Phantom isn't going anywhere fast - despite its massive 6.75-liter V12 engine. The Phantom is the car that essentially relaunched the brand under BMW ownership way back in 2003. It has since spawned long-wheelbase, coupe and convertible models, and underwent a few minor upgrades in 2009. It may yet get another series of enhancements before it's replaced entirely, but don't expect anything drastic within the next half-dozen years or so.
For what it's worth, Rolls-Royce has other things to focus on, and we don't just mean an endless parade of special editions and one-offs for emerging luxury markets in Asia. After launching the Ghost, the company followed up with the Wraith coupe and is said to have a convertible version in the works. An SUV is reportedly under consideration, as is a sixteen-cylinder roadster. But that's not even why the Goodwood-based automaker is stretching out the Phantom's lifecycle like it did its wheelbase: the average Phantom buyer pays a good half million for their new ride, and they wouldn't be too happy to see it replaced quite so soon.

Rolls-Royce Phantom Series II introduced for 2023

Rolls-Royce sent its Phantom off to finishing school for 2023. What came back is the Series II, which Rolls itself acknowledges as a "subtle" evolution of the iconic superluxury sedan. To mark the occasion, the company commissioned a one-off model named Platino (for "platinum"), which is pictured below.  "The subtle changes we have made for the new Phantom Series II have all been minutely considered and meticulously executed. As Sir Henry Royce himself said: ‘Small things make perfection, but perfection is no small thingÂ’,” said Rolls-Royce CEO Torsten Muller-Otvos in the company's official announcement.  The Phantom Series II received what Rolls-Royce described as a "light-touch" aesthetic update. The grille is just a touch more upright and is now illuminated (a cue borrowed from the Ghost) and the headlights now feature a laser-cut pattern designed to mimic the Rolls-Royce-signature "Starlight" headliner in the Phantom's interior. Two new wheel options have been added. The first is a 3D-milled stainless wheel featuring triangular facets; the second is the 1920s-style disc available in either stainless or black lacquer finish.  Inside, nothing has really changed, but you'd be unlikely to notice one way or the other since no two Phantoms ever really look alike unless they're deliberately commissioned thusly. Rolls-Royce says the steering wheel is the only interior upgrade of note; it was made slightly thicker. The infotainment system was also updated to incorporate Rolls-Royce Connected, which talks to its digital concierge smartphone app, Whisper. That allows owners to monitor the Phantom's vitals, send destinations to the navigation system or schedule service.  The Phantom Platino (that white one above) is a perfect illustration of what we said above about no two Phantoms looking the same. Rolls-Royce's Bespoke individualization program is busy pretty much 24/7 putting together one-of-a-kind creations for its uber-wealthy customers. The Platino's fabric rear seats are a nod to the early days of Rolls-Royce, when front seats were leather-adorned but the rear were covered in upholstered cloth.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.