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Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Rolls-Royce shows off bespoke Wraith with interplanetary inspiration

Rolls-Royce is dangling yet another one-off Wraith far out of our reach — so far out of reach, one might even say it's not of this world. If you've ever dreamed of rolling around in your own private planetarium, well, one lucky Rolls-Royce customer in Dubai is about to be living your fantasy.  Bestowed with the tagline "Inspired by Earth," this Wraith draws its cues from more than just the Blue Planet. While the hood is adorned with an air-brushed scene of the Middle East as viewed from the heavens, this luxury coupe's overall aesthetic is decidedly interplanetary. The first hints of this can be seen in the hand-painted solar system incorporated into the pinstriping elements on the Wraith's flanks. “WeÂ’re used to clients bringing us grand visions for their Bespoke Commissions, but this provided a new perspective altogether. In our response to the brief, weÂ’ve worked at both the ‘macroÂ’ level, referencing the Sun and planets of the whole Solar System, and the much more personal ‘microÂ’ level, centring our view of the world on the place the customer calls home,” said Rolls-Royce Bespoke design chief Michael Bryden. Bespoke Rolls-Royce Wraith 'Inspired by Earth' View 9 Photos The artwork on the hood might be the highlight of a first impression, but if you ask us, Rolls-Royce buried one of the Wraith's coolest touches pretty deep in its announcement: a headliner embroidered with the solar system, floating like a magnified night's sky over the earth-themed elements of the cabin surfaces.  "The seats are made from Moccasin leather to mimic the sands of the EmiratesÂ’ deserts; Navy and Cobalto Blue accents are suggestive of rivers and lakes and Emerald Green piping symbolises nature in all its forms. Arctic White ‘RRÂ’ monograms and stitching hint at clouds and translucent running water," the announcement says.  The result creates the impression of gazing toward the heavens from Earth, which sounds like a tranquil cure for standstill traffic.  Related Video:

Rolls-Royce Wraith Black Arrow marks end of V12 coupe era

Rolls-Royce is offering luxury car fans one last taste of the velvet hammer. In marking the end of the line for the Wraith coupe and its sumptuous V-12 engine, Rolls Royce announced an extremely limited model: the Black Badge Wraith Black Arrow edition. In keeping with it being the last V-12 coupe, Rolls-Royce is only making 12 of the cars — which are already subscribed to clients in other parts of the world, since Rolls delivered its last North American Wraith a little over a year ago. “As the last examples of this landmark motor car get ready to leave Goodwood, we commemorate WraithÂ’s status as the last series V12 coupe we will ever make,” Rolls-Royce Motor Cars CEO Torsten Muller-Otvos said in a statement. “This magnificent final V12 coupe Collection captures both the significance and spirit of Wraith through the marqueÂ’s hallmark and peerless Bespoke capabilities.” The Wraith debuted back in 2013 and was a big hit for Rolls-Royce fans looking for a modern interpretation of a Rolls-Royce coupe. The British automaker says it brought in a new, younger generation of buyers for the brand - with the coupe featured in popular movies and music. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In keep with RollsÂ’ bespoke capabilities as Muller-Otvos mentioned, the Black Arrow edition will use special open-pore Black Wood veneer for its internal panels, including a rear “waterfall” panel that separates the rear seats. The seats, door details, and lower dashboard panel will be lined with special new “club leather” materials, that feature enhanced color contrast and more natural leather markings. Rolls says this is to give drivers a more “club-armchair type of driving seat.” Of course the most important feature of this special edition is its V-12 engine. Here the 12-cylinder thatÂ’s so smooth one can barely hear it displaces 6.6 liters and outputs 624 horsepower and 605 lb-ft of torque. Yahoo Finance reviewed the standard Dawn Black Badge (the WraithÂ’s convertible sibling) and it was a smooth, powerful, and rather unique driving experience. Now this amount of luxury and exclusivity does not come cheap. While pricing was not released for this special edition Black Arrow, the standard Wraith coupe starts around $350,000.