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Rolls-Royce says SUV will in fact be called Cullinan, releases photos

We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker. "The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Muller-Otvos. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017. View 5 Photos Related Video: Image Credit: Rolls-Royce Motorcars Rolls-Royce SUV Luxury rolls-royce cullinan

Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Rolls-Royce bringing three customer-commissioned cars to Beijing show

Rolls-Royce inaugurated a customization center called Private Office in Shanghai, China, in 2023, and it will bring the first three cars created in the facility to the 2024 Beijing show. The builds are based on the Spectre, the Phantom, and the Ghost, and they're inspired by travel. The cars are grouped under the Spirit of Expression label, and each one is given a name. Shown above, the Spectre is named "Escapism" and finished in a color combination that references a flower called lantana found in the South American tropics. The top part of the coupe is painted in Tempest Gray while the bottom wears Lantana Red paint. This color also appears on the center caps fitted to the 23-inch wheels. Inside, there's Selby Gray, Purple Silk, and Sunset leather upholstery, Sunset piping, and a Starlight headliner with Sunset-colored lights. Rolls-Royce Phantom Spirit of Expression View 15 Photos Somewhat more subtle than the Spectre, the Phantom is an extended-wheelbase model named "Magnetism" that's also characterized by a two-tone look. Designers headed to Sicily's Cala Luna beach for inspiration: There's Kabira Blue paint above the beltline and Cala Luna Sand paint below it. Arctic White and Cala Luna Sand accents add a finishing touch to the look. The interior gets a Starlight headliner with white and Galileo Blue lighting, an array of stainless-steel inlays, as well as Blue Gray, Navy Blue, and Arctic White leather upholstery. Rolls-Royce Ghost Spirit of Expression View 12 Photos We're off to Boracay Island in the Philippines for the Ghost, which is called Expressionism. Boracay Blue paint "evokes the sunsets over Boracay Island," according to Rolls-Royce, and it's accented by a hand-painted Lime Green stripe added as a reminder of the island's tropical landscapes. Black, Arctic White, and Lime Green leather upholstery dominates the interior. Look up, and you'll see a Starlight headliner that features a unique wave pattern, "like silk in the wind," created with over 1,000 "stars." There are eight shooting stars, too. Rolls-Royce notes that the three Spirit of Expression cars were commissioned by customers, so they'll presumably head off to their new home when the Beijing show closes its doors. The brand will open additional Private Office centers later in 2024, meaning we'll undoubtedly see additional one-off models before the end of the year. Rolls-Royce points out that most of its clients pay extra to customize their car.