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Rolls-Royce Phantom to soldier on through 2020?

The more a car costs, the less frequently it's replaced - usually. Take, for example, the Bugatti Veyron. It's one of the most expensive cars on the market, and it's been there for eight years now. Eleven years passed in between the launch of the Ferrari Enzo and that of its successor LaFerrari. Now comes word that the Rolls-Royce Phantom could stick around essentially unchanged until the year 2020.
The report comes from LeftLaneNews, which cites Rolls-Royce communications chief Richard Carter in stating that the Phantom isn't going anywhere fast - despite its massive 6.75-liter V12 engine. The Phantom is the car that essentially relaunched the brand under BMW ownership way back in 2003. It has since spawned long-wheelbase, coupe and convertible models, and underwent a few minor upgrades in 2009. It may yet get another series of enhancements before it's replaced entirely, but don't expect anything drastic within the next half-dozen years or so.
For what it's worth, Rolls-Royce has other things to focus on, and we don't just mean an endless parade of special editions and one-offs for emerging luxury markets in Asia. After launching the Ghost, the company followed up with the Wraith coupe and is said to have a convertible version in the works. An SUV is reportedly under consideration, as is a sixteen-cylinder roadster. But that's not even why the Goodwood-based automaker is stretching out the Phantom's lifecycle like it did its wheelbase: the average Phantom buyer pays a good half million for their new ride, and they wouldn't be too happy to see it replaced quite so soon.

Rolls-Royce rolls out more powerful Ghost V-Specification

With the release of the 624-horsepower Wraith fastback, Rolls-Royce proved that its 6.6-liter V12 engine could produce significantly more than the 563 horsepower it offers in the Ghost. But those looking for an extra dose of power yet still want the extra two doors - and have the six-figure price of admission to burn - will be delighted by the release of the Ghost V-Specification.
Although Goodwood has yet to put out a press release, its consumer website already has all the details we could want: the engine has been upgraded to 593 horsepower (to sit in between the base Ghost and the more powerful Wraith), driving the rear set of 21-inch two-tone alloys. Buyers will be able to choose from white, grey or three shades of black (or pick an existing color from the catalog), with a hand-painted coachline incorporating the same V-Specification emblem you'll find inside, where you'll also find unique piping and top-stitching, a custom dashboard clock, special treadplates and more.
Buyers will also be able to order their V-Specification Ghost in either standard or extended wheelbases at a price that's expected to, like the engine's output, bridge the gap between the more sedate Ghost and the more powerful Wraith. We're looking forward to seeing it in person at the Geneva Motor Show in a few months, but for now you can scope out the images in the gallery below and play with the configurator tool on the Rolls-Royce website.

Rolls-Royce SUV codenamed Cullinan

A modern Rolls-Royce saloon may already be the size of some SUVs as it is, but the storied British automaker embarked upon a new dawn two weeks ago when it announced it would proceed with developing its first sport-ute. Only it's not calling it a sport-ute, SUV, crossover, off-roader or anything of the sort. It's calling it a "high-bodied car" (which is pretty much what any crossover is, when it comes down to it) that will drive "effortless... everywhere." And now it has a name. Sorta. The latest news from the UK indicates that the vehicle is being referred to internally as the Cullinan, taking its name from the world's largest diamond gem that adorns the Queen's scepter. Only that's neither the internal codename, strictly speaking, nor is it likely to be its nameplate once it reaches production. The project is codenamed RR31 (apparently as the 31st new model line being developed by the company) and is likely to carry a name more in line with the likes of Wraith, Ghost and Phantom in the brand's spooky nomenclature or draw on a dormant nameplate. The high-riding Rolls is tipped to launch a new alloy architecture for the company that would be unique to Goodwood's products and be rolled out first on the crossover before serving as the starting point for the next Ghost and Phantom families. Size-wise the SUV would slot in between the two, and likely enough in price position as well. Power would likely come from either the 6.6-liter twin-turbo V12 from the Ghost or the larger, older 6.75-liter atmospheric twelve used in the Phantom, but while a diesel was apparently ruled out (primarily due to the fuel's scarcity in certain markets as opposed to the increased NVH levels inherent therein), a hybrid is said to be in the mix. Though it's focused more on exclusivity than it is on volume, Rolls expects the SUV to bring in new customers and expand its production by around 30 percent or so. But that would be nothing new: The vast majority of Wraith and Ghost buyers have been new to the brand. Look for the crossover to launch in 2017, when it promises to crown the emerging class of high-end luxury crossovers and put even those being launched by the likes of Bentley and Maybach to shame. News Source: AutocarImage Credit: Rolls-Royce Rolls-Royce Crossover SUV Luxury Off-Road Vehicles rolls-royce cullinan autoblog black