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2018 Rolls-Royce Phantom First Drive | When only the best will do

Lucerne, Switzerland – Every car, regardless of where it is designed, built, or sold, can be described as a series of compromises. From economy hatchbacks to midsize sedans, fullsize pickup trucks to hybrid supercars, meeting a very specific set of criteria means intentionally missing all the rest. And so it is with the Rolls-Royce Phantom. Except that the only compromise worth talking about is that the buyer must possess a price-is-no-object desire for perfection. Before handing over the keys to a brand-new, eighth-generation Phantom, and shortly after rattling off nearly every positive-tinged adjective in the English language, Rolls-Royce communication director Richard Carter tells us that this car represents "the best that humankind can do in terms of luxury automobiles." A heady claim, but as it turns out, one that is difficult to dispute. Perhaps the biggest single element that advances this new Phantom past the model it replaces is Rolls-Royce's new Architecture of Luxury, a ground-up spaceframe platform that doesn't share its bones with any other product currently under the BMW umbrella. Not only is it 30 percent stiffer than the seventh-gen Phantom, the new architecture is flexible enough that it will form the basis for all future Rolls-Royce products. "Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects," said Philip Koehn, Director of Engineering for Rolls-Royce. Rolls-Royce goes to great pains to make the Phantom as malleable to the whims of its customers as possible. Besides the obvious paint and interior color choices – of which there are a great many – there's now a so-called Gallery option that makes up a large portion of the dashboard. It's a glass-enclosed space designed to house just about anything a Phantom customer could possibly want to put on display. We saw some beautiful ceramic work, jewel-like shell designs, and even a swath of iridescent feathers. Directly in front of the driver is a digital gauge cluster designed to mimic the look of traditional dials. It's resolution is high enough that individual pixels can't be made out from the driver's seat. We think some classically styled gauges would be more in keeping with the Phantom's mission statement, but that's our only gripe inside, and it's minor.

Rolls-Royce 103EX Concept | Autoblog Minute

The Rolls-Royce 103EX is a vehicle that looks to the future, offering a vision of the luxury automaker?s next century. Rolls-Royce calls its fully autonomous, zero emissions concept vehicle a masterpiece. Rolls-Royce Autonomous Vehicles Autoblog Minute Videos Original Video

Rolls-Royce celebrates Goodwood with Chicane edition Phantom Coupe

Of all the automakers out there, perhaps none scream "race track" as quietly as Rolls-Royce. But the British luxury automaker has its home near the Goodwood Motor Circuit, and has honored that proximity with its latest special edition.
Called the Chicane, it's based on the Phantom Coupe and is upgraded with a series of tastefully motorsport-inspired details. It's painted in gunmetal grey with a matte black hood and windshield frame, with matching gunmetal wheels - a modern Rolls-Royce first - and a red interior decked out with carbon-fiber trim and a checkered flag motif that's repeated on the exterior coachline.
The special one-off was commissioned by the dealership in Dubai and was created by the Rolls-Royce Bespoke division. Feel free to read more in the press release below.