Rolls Royce Ghost Long Wheel Base, $351,355 Msrp Rear Refrigerator, on 2040-cars

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Rolls-Royce rolls out one-off Ghost Golden Sunbird in China

In 2001, archeologists in the palace city of Chengdu, China, uncovered the Golden Sun Bird, an ancient artifact that dates back to the Shang Dynasty from 1000 BC. The disc depicts the sun and is made of almost solid gold, measuring five inches across and weighing 20 grams. The city adopted it as its logo, and now Rolls-Royce has commemorated the find and the heritage behind it with a unique one-off.
Based on the long-wheelbase version of the Ghost, the Golden Sunbird edition features a two-tone white and gold paint scheme, with gold coachline and gold grille topped by a gold Spirit of Ecstasy. The interior has likewise been gilded with gold embroidery atop the light brown leather and white trim to match the coachwork.
The result may be elegant but is certainly not subtle. And of course it's just the latest in a long line of special editions and one-offs Rolls-Royce has crafted, particularly for markets in the Middle and Far East.

Corniche Comeback: New Rolls-Royce coupe spotted testing

It's been over a decade since Rolls-Royce last offered a Corniche, which was the company's name for its unibody coupe and convertible models since the early 1970s. But from the looks of what our photographers recently snapped in Munich, that drought may soon be over.
What they've spied is the 2014 Rolls-Royce Corniche coupe, a forthcoming model based on the Rolls-Royce Ghost. Never mind the fake door handles and rear doors on the test mules, the production Corniche will have just two suicide doors like its big brother the Phantom coupe.
Powertrain will probably be carried over from the Ghost sedan, meaning a 6.6-liter V12. We suspect that BMW will roll out its new Roller at the Frankfurt Motor Show in 2013. Until then, our spies will keep their eyes open for more prototypes, including the oft-rumored convertible.

One-off Boat Tail is the tapered tip of Rolls-Royce's coachbuilding iceberg

Rolls-Royce is open to taking additional requests for one-off cars from its wealthiest clients in the coming years. It doesn't plan to make coachbuilt vehicles the norm in order to maintain their exclusivity, however. Rumored to cost nearly $30 million, the Boat Tail (pictured) introduced in May 2021 demonstrated what the BMW-owned British firm is capable of when money is truly no object. It's the product of a four-year development process that presumably cost several million dollars, and it was built at the request of three anonymous clients. It's the first car made since Coachbuild was promoted to a standalone division with the group, and it's very likely not the last. "Our idea is to maybe do one project every second year. Whether it's three cars or one car will hinge very much on the idea of the clients, and also on our appetite for doing it," explained company boss Torsten Muller-Otvos in an interview with British magazine Autocar. He added Rolls-Royce has the luxury to turn down requests it doesn't like. Precisely what will receive the firm's proverbial green light for production hasn't been specified. We're guessing future one-offs will need to adhere to the company's image, so transforming a humble Fiat 500 into a luxury car, Aston Martin Cygnet-style, is probably very low on the firm's list of priorities. Regardless, one-of-a-kind models won't roll out of the Rolls-Royce workshop on a weekly basis. Executives want to keep them "very rare," the CEO added, even if they receive numerous requests. Supply won't necessarily keep up with demand. What comes next depends on what customers request (and are willing to pay for). Rolls-Royce is open to experimenting with different body styles and different powertrain types, including a fully electric system. It's reportedly working on its first electric model, which could be called Silent Shadow when it enters production, and this foundation could be used to make a coachbuilt car if a customer commissions it. "There is no intention to boost any volume, because the intention clearly is to create projects that are significant for the brand's history in 70 or 100 years or so, and that are truly unique pieces. That also fits quite nicely into the heritage of Rolls-Royce with coachbuilding projects in the 1920s and the 1930s," Muller-Otvos concluded. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.