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Rolls-Royce delivers 6,000 cars in '23, the most ever in one year

It's good to be Rolls-Royce: In the year just passed, the British automaker sold more cars than ever. Rolls delivered 6,032 cars around the world — the most in its 119-year history — "despite continuing economic uncertainties and market volatility," the company said in a statement. The manufacturerÂ’s largest market last year was the United States, followed by China. The biggest-selling model was the Cullinan SUV, followed by the Ghost, the smaller of Rolls-RoyceÂ’s two saloons. In 2023, affluent buyers began taking possession of Rolls' first all-electric Spectre model in the autumn. Production of Spectre followed the expected demise of the brandÂ’s Wraith and Dawn models. Rolls-Royce cars are produced in Goodwood, southern England. The high-level brand became part of BMW in 1998. It has lately been emphasizing its custom Bespoke division, which generally accounts for higher profits builds. Treatments offered at extra cost to dress up a Rolls include special paint, styling cues and interior "scents." Current Chief Executive Chris Brownridge, who took on the role last autumn, said: ‘ItÂ’s especially encouraging to see the enormous interest in and demand for Spectre, supporting the decision to adopt a bold, all-electric strategy for future model development and production. The record level of Bespoke commissions, both by volume and value, also underlines our position within the luxury sector.” His predecessor, Torsten Muller-Otvos, departed the company in November, having led the group since 2010 and overseen record-setting performances. RollsÂ’s North American division recently announced that it would drop the prices of some “aging” units in dealer inventories by $15,000 for cars sold by the end of March. The deal, unusual for Rolls-Royce, stipulates that the models that could benefit are the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost. Every little bit helps, we suppose.    

Rolls-Royce Ghost getting a nip and tuck

While there isn't too much competition in the "vehicles priced more than houses" market, automakers still have to keep their products fresh, and it looks like the Rolls-Royce Ghost could be getting a slight facelift for 2014. Like the rest of the Ghost, these spy shots show that Rolls-Royce even makes exquisite body camouflage as it takes a close look to really see that any material has been added to the face.
From what we can tell, though, it looks like the Ghost might be getting a nip/tuck to the front end. This will bring its appearance closer to what we saw on the Rolls-Royce Wraith - the coupe version of the Ghost that debuted back in March at the Geneva show - reshaped headlights that feature LED running lights and also what appear to be LED turn signals. More minor changes to the Ghost include restyled door mirrors that might get some aero tweaks, as well as a smooth rear fascia devoid of visible exhaust outlets.
What we don't know is whether the Ghost will also be getting the more powerful version of the V12 found in the Wraith that produces 624 horsepower and 590 pound-feet of torque, versus the current Ghost's 563 hp and 575 lb-ft.

Rolls-Royce restores a pair of soapbox racers it built in the 2000s

Rolls-Royce inaugurated its current headquarters in Goodwood, England, in 2003, but it started making cars there before the plant was officially opened. It built a soapbox racer called RR-0.01 in 2001 and manufactured a second example named RR-0.02 the following year. These one-offs were raced at the Goodwood Festival of Speed and largely forgotten about until they were given a full restoration in 2024. Building a soapbox racer might sound odd for a brand that develops some of the world's most luxurious cars. Rolls-Royce explains that entering the Goodwood Festival of Speed's Soapbox Challenge was a way to preview what was then a new chapter in its history. In just a few short years, it had been sold to Volkswagen by a company named Vickers and sold again to BMW after an intense round of negotiations. It had split from Bentley, its longtime sister company, and it was forced to build a new plant, a new headquarters, and develop a new range. The soapbox racers were made by some of the same workers that later manufactured models like the Phantom, and they featured a Rolls-Royce-esque design thanks largely to a bright grille with vertical slats. It should come as no surprise that these weren't your typical home-brewed racers built on a gutted riding lawnmower chassis. Rolls-Royce used carbon fiber, fiberglass, and aluminum to keep the 0.01's weight in check, for example, while the 0.02 featured a formula racing-style steering rack, wood trim, as well as leather upholstery. The two racers also stood out with several unusual design cues: 0.01 wore a hare-shaped hood ornament while 0.02 got a "??" logo above the grille. Rolls-Royce notes that its soapbox racers last competed in 2013; during the event, 0.02 reached 72 mph, which is remarkable (and a little scary) considering it's powered solely by gravity. They were stored in as-raced condition until the company asked a team of apprentices to fully restore them. The work performed included repairing parts damaged during racing, including 0.01's grille and 0.02's wood cowl. Both freshly-restored racers will be displayed at the Rolls-Royce Enthusiasts' Club's headquarters in Northamptonshire, England. Featured Gallery Rolls-Royce's RR-0.01 and RR-0.02 soapbox racers Design/Style Rolls-Royce