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2016 Rolls-Royce Dawn opens up in public [w/video]

This is the third time I've seen this exact car. Rolls-Royce first showed me the Dawn at a private residence in Beverly Hills, then I saw it behind closed doors in Pebble Beach. Now it makes its official public debut at the Frankfurt Motor Show, and even though the car is old news to me, it's drawing quite a crowd. Of course, there's always reason to get excited when someone says, "New Rolls-Royce." The Dawn is a really pretty, four-seat convertible. It shares a lot of its underpinnings with the Ghost and Wraith, but nearly 80 percent of the body panels are new. Under that long hood sits Rolls' 6.6-liter, twin-turbo V12, producing 563 horsepower and 575 pound-feet of torque, mated to the silky-smooth ZF eight-speed automatic transmission. Rolls-Royce says the Dawn will be its most versatile canvas yet, with nearly endless possibilities for customization. I like the blue and orange of the showcar, but I'm excited to see how different colors look on this nicely sculpted, elegant convertible. If you haven't checked out the Dawn already, see it from all angles in our live gallery above. Everything else you could ever want to know about the new Rolls-Royce can be found in the press blast, below. ROLLS-ROYCE DAWN – UNCOMPROMISED DROPHEAD LUXURY September, 8 2015 – Goodwood UK "Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. A true four-seater, it will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world's most exclusive social hotspots. Quite simply, it is the sexiest Rolls-Royce ever built. The name 'Dawn' perfectly suggests the fresh opportunities that every new day holds – an awakening, an opening up of one's senses and a burst of sunshine. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins.

Rolls-Royce Phantom celebrates decade of decadence

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.

Rolls-Royce planning plug-in hybrid

Rolls-Royce is not the first marque you'd think of when it comes to environmentally friendly transportation. Its cars are big - often the size of SUVs - and pack ginormous twelve-cylinder engines displacing over six and a half liters. Those upright Parthenon grilles can't be very aerodynamic, either. But the way the wind is blowing these days, Goodwood will have to get with the program sooner or later.
It developed an electric version of the Phantom a couple of years ago called the 102EX and showed it to customers around the world. But people weren't interested, so Rolls-Royce killed the program. Not to be deterred, however, Rolls is now said to be working on a plug-in hybrid that would countermand some of the shortcomings - like range and recharging times - that killed the 102EX.
The technology would apparently be borrowed from parent company BMW which is developing it for the X5 eDrive and allow Rolls-Royce to reduce its carbon footprint and offer a more environmentally friendly mode of transportation to those who don't want to skimp on the luxury and prestige.