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Rolls-Royce just unveiled the Rolls-Royce of picnic baskets

While automakers such as Cadillac and Koenigsegg have prepared debuts for full-size automobiles at Pebble Beach this week, Rolls-Royce has decided this will be the perfect occasion to unveil a picnic basket. That being said, this picnic basket is fully up to Rolls-Royce standards. And that's important because when you take your Rolls out for an al fresco lunch, a plain old blanket and an Igloo cooler simply won't do. There will only be 50 of these baskets made and they will accompany the final 50 Phantom Coupes and Drophead Coupes. Each is crafted from American walnut wood and leather that is coordinated with its accompanying car's exterior color. The basket also has milled aluminum hinges with the debut locations of the cars' concept predecessors. Because of course it does. View 11 Photos The basket is equipped with only the finest dining wares including a walnut cutting board, Rolls-Royce embroidered napkins, and stainless steel cutlery. Then there's the genuine lead crystal wine glasses and dishes with details in black paint and platinum. Obviously silver or gold wouldn't cut it. The basket will be shown at the Pebble Beach Concours d'Elegance this weekend. So if you're there and are wondering why a picnic basket is being so prominently displayed, now you'll know. Related Video:

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Work begins on new Rolls-Royce Phantom, PHEV likely

After reporting that a new Rolls-Royce Phantom would arrive sometime around 2017 in the same timeframe as a Rolls-Royce SUV, Autocar has a few more details on the next coming of the massive English sedan. Both its skin and its bones are being worked out right now, brand design head Giles Taylor telling the magazine that his team is "treading an evolutionary path" with the model, suggesting it will have "more charisma and more edge" as part of a future design language that will have "a charismatic expressiveness."
True, that gives us absolutely no indication of what the car will look like, but it seems fair to assume it will feature more curves and detailing than the present car. The long C-pillar will remain, though, the privacy it affords being "part of the Phantom recipe."
What's underneath could be more detailed as well, the report saying BMW is mulling an i3 kind of build, with an aluminum chassis supporting a carbon fiber bodyshell. Assuming production considerations and costs could be kept in line, the benefits would be a lighter car that offers more latitude with the design, easier implementation of new bodystyles and the segment's technology crown. A lighter Phantom would bring further rewards for its PHEV variant, which Autocar says is "a certainty."