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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

'Top Gear' episode 4 recap | A road trip through Borneo

Episode four of "Top Gear" season 27 is officially in the books, and if you like Freddie and Paddy, you probably enjoyed this one. The two went on a hell of an adventure through Borneo, but didn’t bring Chris Harris along for the ride. Maybe we were just getting accustomed to the three of them hanging out together, but the trip felt like it was missing something without Chris. Regardless, the feature film of this episode revolved around Freddie and Paddy driving the cheapest, rarest cars they could find. They bought them in Europe, then drove all throughout the island of Borneo, eventually reaching Brunei. Freddie got himself an Austin Allegro Estate, while Paddy made do with a Matra Bagheera S. If you had to look those cars up, we donÂ’t blame you. TheyÂ’re both rather obscure models, so itÂ’s safe to say they hit their mark on the rare requirement. Back at home base in England, Chris says he was reviewing a Rolls-Royce Cullinan. Funnily enough, Rolls wouldnÂ’t loan a Cullinan to "Top Gear" to test, so they had to go out and borrow one for the review. After listening to ChrisÂ’ thoughts on the SUV, it starts to become clear why Rolls may not have wanted the exposure. We wonÂ’t give it all away, but letÂ’s just say that the ultra-luxury ute didnÂ’t receive the most glowing of reviews. Bob Mortimer was the celebrity guest, so there were plenty of laughs to be had in his segment. He wasnÂ’t exactly fast in any of the car challenges, but the entertainment factor was certainly present with him cracking jokes. Even though the Borneo trip wasnÂ’t exactly the same without Chris, the other two managed quite well on their own. Freddie ate a live bug, and the mid-engine Matra made it to the end against all odds. Perhaps itÂ’s a testament to the companyÂ’s history of weathering tough conditions — Matra did win Le Mans three times throughout its history after all. At the very end of the episode, the boys made an admirable gesture by speaking out against the Sultan of BruneiÂ’s horrific laws against homosexual relations. They said that the filming for the episode occurred before the Sultan announced the new laws, and if "Top Gear" had known these rules would be enacted beforehand, they wouldnÂ’t have featured Borneo in their film. In response, Freddie and Paddy modified their Borneo rides with an epic paint job as a form of protesting the anti-gay laws. Good on ya, "Top Gear." Featured Gallery Top Gear episode 4 photos TV/Movies Rolls-Royce Top Gear

2016 Rolls-Royce Dawn First Drive

There is apparently a migration of sorts among the set that would buy something like the 2016 Rolls-Royce Dawn, the newly arrived drophead variant of the raffish Wraith. When our theoretical Dawn buyer finds the Cote d'Azur or some such place a bit chilly, perhaps it's off to South Africa. Late March is the tail end of summer, and it's an exceedingly pleasant way to get into the Dawn state of mind. Stellenbosch is just northeast of Cape Town, the "Mother City." What used to be open country occupied primarily by the Khoikhoi and Khoisan peoples, as well as prototypical African game, is now wine country. Our starting point is a vineyard estate called Delaire Graff owned by a diamond baron. South Africa's diverse and stunning countryside is on display as we leave the vineyard and climb. The lower highlands are covered with quasi-Californian scrub, but with altitude the scene transforms into a mist-tickled moor full of low heather-like plants and tumbling rivulets. We traverse the suburban lowlands to a windy road clinging to a cliffside above the crashing surf of the Indian Ocean. Ancient cliffs and peaks jut over us at improbable angles and in fascinating shapes. At the end of our drive, looking across False Bay, the Cape stretches south towards the equivocal boundary between two oceans. Twice and then once, the Cape lighthouse winks at the end of Africa. Most automakers consider sportiness the ultimate attribute. Like its stablemates, the Rolls-Royce Dawn's draw is its timelessness and unabashed luxury. Here that's paired with the inherent hedonism of a convertible, not to mention the cachet that comes with spending $340,000 or more (most likely more) on a car. That figure makes the Dawn more expensive than the Ghost or Wraith, but less than the Phantom range. The Dawn is vast; like most huge things, it commands attention because it takes up so much space. Watching my colleagues dart around town was a bit like watching a flotilla of cruise liners maneuver to their moorages. Like a yacht with a lot of freeboard, the flanks rise impressively to the top of the door, but then there's some tumblehome inward to the thick brightwork strip ringing the cabin. A longitudinal spear of chrome bisects the hood, a bit like a grab-rail on the foredeck. The Spirit of Ecstasy could have graced the bowsprit of any of the windjammers that hove into Table Bay. Twice and then once, the Cape lighthouse winks at the end of Africa.