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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce builds one of its smallest cars ever

Kid-size versions of expensive cars are nothing new, and a handful have come out in the past year. McLaren released a tiny iteration of its P1, and Morgan did the same with its EV3. Rolls-Royce has joined the crowd with its new Rolls-Royce SRH. Unlike those other British automakers, though, Rolls only built one, and it went to a good home. The car was built for the St. Richard's Hospital Pediatric Day Surgery Unit, located in the same town as Rolls-Royce headquarters. The car also gets its SRH name from the hospital. It was provided to St. Richard's for patients to drive down to the operating theater. The hallway to the theater is decorated with road signs, too. Rolls-Royce CEO Torsten Muller-Otvos said in a press release, "We hope that the Rolls-Royce SRH will serve to make the experience for young people during treatment a little less stressful." Also, just because the SRH is small doesn't mean less care was taken to build it. The same attention to detail Rolls-Royce brings to its large vehicles is on display here. For one thing, it was built by the Bespoke Manufacturing division, which builds specially customized models for clients. The car also features contemporary Rolls-Royce design features such as self-righting wheel centers, and an interior designed to precisely match the red coachline along the blue and silver body. Of course, there's also a small example of the Spirit of Ecstasy on the hood. Rolls even had a special unveiling for a couple of the hospital's patients at the factory, and allowed them to motor around the factory floor. Powering the little car is an electric motor coupled to a 24 volt battery. Speed is controlled via paddles behind the steering wheel, and it has a top speed of 10 mph, though that speed can be limited to 4 mph. After all, the car is going to a hospital, and there's no need to have inexperienced drivers causing additional injuries. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Rolls-Royce SRH Image Credit: Rolls-Royce Toys/Games Rolls-Royce Electric Luxury

Rolls-Royce Landspeed Collection honors record-breaking pioneer

The Rolls-Royce Wraith coupe and Dawn convertible might not be long for our market, but that doesn't mean they're being wholly ignored by their maker. In fact, Rolls-Royce just announced a new limited edition of the stylish pair: the Landspeed Collection. The Landspeed Collection cars honor 1930s speed record-holder Captain George Eyston, who achieved three land speed records, culminating in a run at 357.497 mph in 1938 at the Bonneville Salt Flats. The Rolls-Royce connection is that Eyston's car, the Thunderbolt, was powered by a pair of Rolls-Royce V12 aero engines. Each displaced 37 liters and produced more than 2,000 horsepower. Unlike the Thunderbolt, the Wraith and Dawn are powered by a single V12 engine, and its output is unchanged from stock. Nor do the Landspeed Collection Wraith and Dawn adopt the record-setting car's triple axles, eight wheels, and large triangular tailfin. More's the pity. Instead, the models are based on the Wraith and Dawn Black Badge. They're painted a two-tone Black Diamond Metallic and Bonneville Blue (a light silver-blue that's specific to this model). Among the unique details: dashboard engraving that mimics the fissured texture of the salt flats, an image of the Thunderbolt's silhouette embossed on the front tunnel, and a special clock that adopts some of the markings of the Thunderbolt. The Starlight Headliner is said to exactly match the night-sky appearance on the date when the final Thunderbolt speed record was set. Rolls-Royce will build 35 examples of the Wraith coupe and just 25 of the Dawn convertible. But even if you're as speedy as Captain George Eyston himself, you won't be quick enough to grab one — they're already sold out.