2010 Rolls-royce Ghost-one Owner-sold New By Rolls-royce Austin on 2040-cars

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Over 10 years of research went into the Rolls-Royce Spectre EV

Rolls-Royce's first series-produced electric model, the 577-horsepower Spectre, made its debut in October 2022. Electrification suits the British luxury brand well, as its clients primarily prefer a smooth and quiet ride over a deep exhaust note that sends chills down your spine. But the company's top executive told Autoblog that finding the right path to the EV segment required over a decade's worth of research. The electric 102EX prototype from 2011 helped blaze this path. It wasn't approved for production, but it showed Rolls-Royce what to do. "We never intended at that time that we would bring [the 102EX] to the market," company boss Torsten Muller-Otvos told me on the sidelines of the 2023 Villa d'Este Concours d'Elegance. "I joined Rolls-Royce in 2010, and I was always in the belief that we need to look into alternative propulsions for the brand." Rolls-Royce is part of the BMW Group, and this practice is common throughout the company: BMW and Mini experimented with electric prototypes at that time as well, and the iX5 presented in 2023 will bolster the firm's hydrogen research. Rolls-Royce learned several lessons from the 102EX project. One was to simply keep on keeping on. "One clear learning from all of our clients worldwide is to make sure that it is a Rolls-Royce first and an electric car second, not the other way around. [The Spectre] smells like a Rolls-Royce, it feels like a Rolls-Royce, and it sounds like a Rolls-Royce — [that means that] there is no sound, obviously. [There is] no funky dashboard, huge screen, or whatever. That would not be us," he continued. Customers also told Rolls-Royce not to make a car defined by superlatives. These buyers aren't concerned about having the longest driving range or the quickest acceleration time, largely because they already have a variety of different cars in their fleet plus access to private jets. This also explains why many Rolls-Royce models aren't used as long-distance cars in spite of a powerful V12 engine and a spacious interior. "It was clear that we don't need to be number one with outrageous range; a range of [about 310 miles] is totally sufficient for our clients. [The EX project] also gave us the right logic behind battery size, what we need to do in terms of body shape, and what the car should look like. It's a very fine balance between range, the size of the battery, and what kind of compromises you suddenly get into the entire design of the car. I'm going to say we learned a lot.

Time to catch up with Jay Leno's Garage, including his Lamborghini Espada restoration

If you're already jealous of the time, effort and money that Jay Leno can devote to his massive car collection, prepare to get a little greener with envy with this latest video from Jay Leno's Garage. Instead of the usual format of discussing a model for about ten minutes and then taking it out for a test drive, this week Leno gives viewers on a tour of over a dozen projects concurrently happening in his stable. The breadth of the vehicles shown and the things being done to them run the entire span of the automotive hobby. At the same time, Jay's shop is working on just a simple restoration of his 1969 Lamborghini Espada (pictured), and at the other side of the building, the team is rebuilding a wood-bodied 1914 Detroit Electric from scratch. He eventually plans to slot a more modern electric drivetrain into it. If bikes are more your interest, there's a freshly completed Brough Superior just waiting for a ride, and if American models are your thing, a Ford Bronco is getting a Coyote V8 installed into it. You have some very specific tastes if you can't watch this clip and start wishing at least one of these vehicles could be in your own garage. Other than the personal projects his mechanics are working on in the shop, Jay gets to have them all, plus plenty more.

Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.