2010 Rolls Royce Ghost Black Edition on 2040-cars

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Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

Rolls-Royce wrapped a Ghost in gold for Antonio Brown's Super Bowl use

Well, don't I feel like a jerk. While in San Diego earlier this week for the Honda Civic Coupe launch, I stumbled across a Rolls-Royce Phantom that had been wrapped in a chrome/polished gold finish. It was atrocious, so I took a picture, posted it on Facebook, and captioned it by suggesting that Charles Rolls and Henry Royce were turning in their graves. Now, the company those two men lent their names to have wrapped a Ghost in a very similar style for Pittsburgh Steelers wide receiver Antonio Brown to drive around San Francisco during Super Bowl 50. It's not clear why Brown is in San Francisco, since his team never made it past the AFC Divisional Playoff. But his love of Rolls-Royce motorcars is no secret. Brown made headlines in the sporting world in July of 2015 for his Phantom. Sporting a matte-black finish with a wide yellow stripe down the middle – just like the Steelers' helmets – the car also wore whitewall tires and bore Brown's signature in a gloss decal. This wrapped Ghost is about as tasteful. Its semi-gloss gold finish is broken up by the silver hood, while Brown's catchphrase, "Business Is Boomin" is displayed along the doors. The front fenders feature Brown's initials and his number. At least there aren't whitewall tires. You can check out the one-off Ghost in the gallery above. Or you could do the sensible thing and forget this thing ever existed. Related Video:

Rolls-Royce Cullinan's Viewing Suite seats are its tailgate party trick

It's one thing to flip down the rear bench of a Chrysler Town & Country parked at a scenic spot, sit on the folded-down backrest and look at the sunset. It's another thing to park a Rolls-Royce Cullinan on a similarly scenic spot and utilize the, ahem, Rolls-Royce Viewing Suite. Deployed at a touch of a button, the Viewing Suite is formed by two rear-facing leather chairs that emerge from the Cullinan's trunk. As well as the chairs, a cocktail table is fitted on the "luxuriously comfortable viewing platform" that enables a Cullinan owner to "take in the world's most breath-taking vistas or view a sports event or even watch their children take part in their school sports day," as Rolls-Royce suggests. While not explicitly mentioned, it's probably also perfectly suitable for a tailgate party with a couple cold ones fetched from a cooler while a ballgame plays on a portable TV. But as Rolls-Royce says, "Wherever one ventures, the Rolls-Royce Cullinan Viewing Suite guarantees the best seat in the house." The Cullinan is likely to cast aside its camoflage come Geneva time next month. Recent spy shots have depicted the luxury SUV with suicide rear doors, a feature that most large SUVs do not have. Related Video: Featured Gallery Rolls-Royce Cullinan Viewing Platform Image Credit: Rolls-Royce Auto News Rolls-Royce SUV Luxury rolls-royce cullinan