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Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

Rolls-Royce Cullinan offered in miniature 1:8 scale replica

Rolls-Royce sold a record 5,152 cars last year, up 25% thanks to demand for its new Cullinan SUV, and now it wants to sell a new version. It’s a 1:8 scale replica of the ultra-luxury “high-bodied vehicle,” which is what the brand originally went out of its way to refer to what it now acknowledges is an SUV. These are incredibly detailed, not-so-miniature replicas of the Cullinan, down to fully-functioning exterior lights operated by remote control and a “perfect likeness” of the 571-horsepower 6.75-liter twin-turbo V12. It also has illuminated tread plates, embroidered headrests and wood finishes in the cabin Each model is individually built by hand — and a white-gloved hand at that, if weÂ’re to believe the manufacturerÂ’s photos — from more than 1,000 components. Each one takes as much as 450 hours to build, which is more than half the time it takes to build the real vehicle at Goodwood. ItÂ’s then hand-painted with Rolls-Royce color-matched paint and polished by hand. Clients can choose from an astonishing 40,000 standard colors, or replicate a finish of their own choosing. The finished product comes presented in a meter-long display case, set on a gloss-black floor and mounted on a base, with a removable plastic window for closer inspection of the minutiae. “It demonstrates, and reminds us as a company, that inspiring greatness applies at every scale,” the brandÂ’s CEO Torsten Muller-Otvos said in a statement. WeÂ’ve asked Rolls about the price for the miniature and will update this if we hear back. The starting price of the full-size SUV itÂ’s modeled on is $330,000. Related Video:

The Silver Spectre is a custom shooting brake based on the Rolls Wraith

The Rolls-Royce Wraith coupe undergoes a long-roof transformation in this custom by Niels Van Roij Design, and the result takes the name Silver Spectre Shooting Brake. It turns out the Wraith looks particularly fetching as a shooting brake, as these pictures attest. The Dutch-based automotive designer's firm previously built a Tesla Model S shooting brake for a wealthy Dutch collector and also built a spate of two-door Range Rovers, the Adventum Coupe, after the factory canceled the project. Aristocratic long-roofs seem to be their speciality. The Silver Spectre is custom-bodied from the A-pillars rearward. The roof is constructed from a single piece of carbon-fiber composite. The elongated custom side glass is accentuated with silver trim. The bustle-back liftgate is claimed to take its inspiration from "Anglian limousines of the 1950s and 1960s" and features inset glass. The sculpted forms are set off by the deeply metallic brown paint, which has nearly the level of metal flake used in bass boats. Inside, there are individual rear seats, and the available fiber-optic starlight headliner extends fully rearward. The leather-lined rear compartment is the perfect perch for the most pampered pooch — purebred Corgis, perhaps? Under the hood, the 6.6-liter V12 is massaged to deliver 700 horsepower (up from 624) and 664 pound-feet of torque (compared to 605). Each Silver Spectre will be individually kitted out with a unique exterior paint treatment (single color or two-tone), leather or silk upholstery, and a special custom interior element specific to that vehicle (such as a matching picnic hamper). If you like what you see, best get your order in soon, since only seven will be built. Related Video: