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Rolls-Royce Phantom Zenith takes assembly line with it

Rolls-Royce is phasing out the Phantom Coupe and Drophead Coupe. But before it does, the luxury automaker is, as promised, building a few final examples that actually take parts of the assembly line with it. Called the Zenith Collection, these special-edition two-door Phantoms feature a number of unique upgrades to set it apart, and the most intriguing one is right there in the dashboard. That's where a component from the Phantom's assembly line in Goodwood is housed in a polished, laser-engraved aluminum case with the kind of ornamentation you might otherwise find on a high-end shotgun. Naturally, that's not all there is to the Zenith editions. They also feature special paintjobs, laser-etched armrests, machined aluminum cupholders, and a trunk fitted with a custom picnic basket, and mini-bar fridge for cooling champagne. Rolls will only make 50 examples, and they've all been spoken for already. Expect the factory to offer a similar special on the Phantom sedan, orders for which are now being taken before production ends for good. Eventually there'll be a new model line to replace the Phantom – one that promises to be lighter and more advanced, but no less luxurious than the outgoing model. But in the meantime, high-end customers will have to suffice with the Ghost, Wraith, and Dawn. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. PHANTOM ZENITH COLLECTION "As we begin to write a bold new chapter in Rolls-Royce history, I am delighted to present a Bespoke Collection that so elegantly celebrates two of the world's rarest and most celebrated luxury goods; Phantom Drophead Coupe and Phantom Coupe. Phantom Zenith Collection motor cars speak of the marque's unrelenting commitment to setting and advancing the standard by which all other luxury goods are judged." Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars. From its foundation 112 years ago, the story of Rolls-Royce Motor Cars has been defined by a restless commitment to setting and raising the standard by which all other luxury goods are judged. On January 1 2003, this philosophy was realised emphatically with the handover of the first seventh generation Phantom to its customer at the newly established Home of Rolls-Royce in Goodwood, England.

Rolls-Royce delivers 6,000 cars in '23, the most ever in one year

It's good to be Rolls-Royce: In the year just passed, the British automaker sold more cars than ever. Rolls delivered 6,032 cars around the world — the most in its 119-year history — "despite continuing economic uncertainties and market volatility," the company said in a statement. The manufacturerÂ’s largest market last year was the United States, followed by China. The biggest-selling model was the Cullinan SUV, followed by the Ghost, the smaller of Rolls-RoyceÂ’s two saloons. In 2023, affluent buyers began taking possession of Rolls' first all-electric Spectre model in the autumn. Production of Spectre followed the expected demise of the brandÂ’s Wraith and Dawn models. Rolls-Royce cars are produced in Goodwood, southern England. The high-level brand became part of BMW in 1998. It has lately been emphasizing its custom Bespoke division, which generally accounts for higher profits builds. Treatments offered at extra cost to dress up a Rolls include special paint, styling cues and interior "scents." Current Chief Executive Chris Brownridge, who took on the role last autumn, said: ‘ItÂ’s especially encouraging to see the enormous interest in and demand for Spectre, supporting the decision to adopt a bold, all-electric strategy for future model development and production. The record level of Bespoke commissions, both by volume and value, also underlines our position within the luxury sector.” His predecessor, Torsten Muller-Otvos, departed the company in November, having led the group since 2010 and overseen record-setting performances. RollsÂ’s North American division recently announced that it would drop the prices of some “aging” units in dealer inventories by $15,000 for cars sold by the end of March. The deal, unusual for Rolls-Royce, stipulates that the models that could benefit are the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost. Every little bit helps, we suppose.    

Rolls-Royce Spectre EV getting a 650-horsepower Black Badge variant?

The electric Rolls-Royce Spectre made its debut earlier in 2023, and the British brand is already looking at ways to expand the range. While nothing is official, leaked certification documents for the Australian market suggest that a Black Badge model with more power is on its way. Australian website Drive wrote that the Spectre Black Badge's unveiling is imminent. While it didn't publish the leaked documents, so we can't verify their authenticity, it noted that the Black Badge treatment will include a 650-horsepower evolution of the standard car's dual-motor drivetrain. For context, the standard variant of the Spectre is rated at 577 horsepower. If the leaked figure is accurate, the Spectre Black Badge will be the most powerful series-produced car in the Rolls-Royce range, eclipsing models like the 592-horse Cullinan Black Badge. The extra power shouldn't have a major effect on driving range. The aforementioned certification documents peg the coupe's range at up to 342 miles, compared to about 345 for the standard Spectre. Keep in mind those figures won't necessarily carry over to the American-market model, because Australia uses its own methods to obtain a range figure. In the United States, the Spectre has a range of up to 260 miles. Beyond the drivetrain, the Spectre Black Badge will receive the same basic tweaks as other Black Badge-branded members of the Rolls-Royce range, according to the same report. The list will include a suspension system revised for sportier handling, blacked-out design details, trim-specific wheels, and new-look interior trim. Of course, buyers will be able to customize nearly aspect of the Spectre Black Badge. Rolls-Royce hasn't commented on the report, and it hasn't confirmed plans to launch a Black Badge variant of the Spectre, let alone one with a 650-horsepower drivetrain. If the rumor is accurate, we should learn more about the big electric coupe in the not-too-distant future. Pricing hasn't been announced, but the Black Badge will cost more than the standard Spectre. Don't try to flip one: Rolls-Royce will blacklist you.