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2018 Rolls-Royce Phantom VIII First Look | It's all new, we swear!

At a well-decorated warehouse just off Hollywood's Sunset Blvd., a gaggle of PR, design, operations, and executives from Rolls-Royce Motor Cars are stoking our excitement for the all-new, 2018 Rolls-Royce Phantom VIII. Along with the normal Rolls-Roycey words like "heritage," "brand," and "bespoke," was a repeated phrase. A phrase that shouldn't be necessary. A phrase eliciting a concept that should be obvious if true. The new car, it said, was "not an evolution" on the current Phantom. That, friends, is exciting to hear. Don't get us wrong, we like the train-engine-bolted-to-a-horseless-carriage look, and the beast's scale and presence on the street. Trouble is, since the car first took to unsmoothing our air with its cathedral-facade front end in 2003, the looks have gotten a little, um, tired. Blame the mercilessness of time. Blame the success of the car, which means they're on every street corner in west Los Angeles. Blame the "imitation-is-the-most-sincere-form-of-flattery" Chrysler 300. Blame the fact that this car's magnetism vaults it into the public eye more frequently than a Kardashian. Whatever the cause, fact is, the Phantom needs a reboot. A subtle evolution a la the last Bentley Continental won't do. The lights are out. We're led through a darkened antechamber into the full-dark of the warehouse. We can see the shape. It's big and has the classic squared off D-pillar. The front, too, has the required grille bigness. It is enviously long. Let's pause. Here at Autoblog, we're known for giving people advice. We take that responsibility seriously, because the results of our evaluations and expertise are often the reason someone has dropped thousands of dollars on a car they're going to live with for many years. We try to keep it on cars and to not to get too preachy on the life coaching. We're going to break that convention now. Here's a life pro tip: The more frequently that someone in a position of power repeats a claim, the more likely it is that that claim is false. The lights click on. The men and women of Rolls-Royce, for whom this project is a true honor, clap in genuine appreciation and reverence for what they've been a part of. And the journalists in the room turn to each other and mouth, "Wait, is this the new one?" If you're casually familiar with the current-gen Phantom, based on seeing them pull into the club as you wait in line, then this new one will likely register as just another Phantom when it hits the streets early next year.

2021 Rolls-Royce Ghost has a fascinating new part to make it one of the most comfortable cars in the world

One of the neat things about Rolls-Royce is the extraordinary lengths the company will go to for maximum comfort. It's like how supercar builders will look for every little advantage to make their cars a tenth of a second faster. On the 2021 Rolls-Royce Ghost, the company is employing something called the Planar Suspension System, a nebulous designation for the collection of systems and parts employed. Some are straight forward, such as the four-wheel independent air suspension, and the way the GPS and forward cameras inform what level of firmness should be employed on the road. But one part left us perplexed: the upper control arm damper. We spoke to Jon Simms, lead engineer for the Ghost, for more information, and now we have a better grasp on what it is and what it does. As for what it is, it's the roughly horseshoe-shaped object highlighted in purple in the above photo. The yellow parts are bumpstops, and it's mounted on the same joint as the upper control arm. And it turns out it's a pretty simple piece of equipment. It works very much like the harmonic balancer on the end of an engine. It's a weight with a rubber-y flexible hinge, and going over smaller bumps, it absorbs some of the extra vibration and movement from the suspension. Those bumpstops in yellow give the damper some extra purchase on the control arm, and they absorb impacts from larger bumps that may move the control arm suddenly so that the arm and damper don't bang into each other. This may seem like a pretty minor thing, but remember, Rolls-Royce and its buyers are out for maximum comfort, so there's reason to invest in ironing out every possible ride quality issue, no matter the size. And even if it's a minor improvement, that's not necessarily a bad thing. Simms told us that existing Ghost customers they talked to during development had one key request about the driving experience: "don't break it." So making sure that the new car was basically like the last one, but a bit better, would seem to be what customers would want. 2021 Rolls-Royce Ghost View 29 Photos The Ghost is the first Rolls-Royce to adopt this full suite of Planar Suspension System parts, though other Rolls-Royce models have had pieces of the system. And considering the fact the Ghost shares its platform with the Phantom and Cullinan, now, we wouldn't be surprised if later versions of those models pick-up parts like this damper. Related Video:

Work begins on new Rolls-Royce Phantom, PHEV likely

After reporting that a new Rolls-Royce Phantom would arrive sometime around 2017 in the same timeframe as a Rolls-Royce SUV, Autocar has a few more details on the next coming of the massive English sedan. Both its skin and its bones are being worked out right now, brand design head Giles Taylor telling the magazine that his team is "treading an evolutionary path" with the model, suggesting it will have "more charisma and more edge" as part of a future design language that will have "a charismatic expressiveness."
True, that gives us absolutely no indication of what the car will look like, but it seems fair to assume it will feature more curves and detailing than the present car. The long C-pillar will remain, though, the privacy it affords being "part of the Phantom recipe."
What's underneath could be more detailed as well, the report saying BMW is mulling an i3 kind of build, with an aluminum chassis supporting a carbon fiber bodyshell. Assuming production considerations and costs could be kept in line, the benefits would be a lighter car that offers more latitude with the design, easier implementation of new bodystyles and the segment's technology crown. A lighter Phantom would bring further rewards for its PHEV variant, which Autocar says is "a certainty."