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Rolls-Royce shows off commemorative Silver Ghost — with actual silver

Ultra-luxury marque Rolls-Royce has been busy developing its ultra-exclusive, 35-model Silver Ghost Collection in homage to the original 40/50-horsepower Silver Ghost from 1907 that traveled a then-remarkable 14,371 miles. Now it has released a video to show off its opulent new creation. Rolls-Royce says it incorporated visual elements from the original Ghost in the new four-door model. Most obvious is the car's silver paint scheme, with a hand-painted coachline that takes eight hours to apply and contains pure silver particles. There's also a solid silver Sprit of Ecstasy hood ornament (remember those?) with an AX201-stamped hammered-copper hallmark at its base, which harks back to the maiden car's registration plate and the material that featured extensively in the original car's engine bay. The video also shows off the black grille vanes, chrome wheel surrounds engraved with the phrase "Silver Ghost — Since 1907," open-pore tudor oak trim with silver inlays. The front fascias get a more protruding grille frame with inset grille, plus redesigned wheels. Inside, the cars get Forest Green leather to match the original, with limited edition stamps on the door jambs and dashboard clock, plus improved sound deadening with the addition of special acoustic glass. There's also lots of running footage of the Silver Ghost navigating a pastoral lane. It's decidedly heady stuff for most of us common folk, indeed. View 5 Photos Related Video:

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Rolls-Royce Phantom Oribe has a pottery theme and high-fashion interior

Rolls-Royce has developed quite a busy business with its Bespoke division. It creates specially customized one-off models for particularly wealthy clients. The latest is the Rolls-Royce Phantom Oribe, and it's one of the prettier and more interesting ones. The car was commissioned by a Japanese entrepreneur who collects old pottery from Japan called Oribe. That pottery often features green and white glazing, which provided the inspiration for the name and the color scheme of the Phantom. This particular Phantom was also a collaboration between Rolls-Royce and the French designer fashion brand Hermes, which provided all of the interior leather and canvas. That interior is really the highlight of the car. Most surfaces feature green and white leather to match the exterior. But the headliner and rear armrests receive a canvas fabric Hermes uses on some of its handbags. Walnut wood veneers decorate the doors, rear seat tables and dashboard. A unique touch is the lack of metal speaker grates. Instead, Rolls-Royce drilled out holes in the wood trim over the speakers. Additionally, the dashboard features an equine themed pattern that was hand painted. It was inspired by a particular style of scarves offered by Hermes. Both the car and fashion companies' logos appear on the glovebox door. This car is of course a one-off, so you won't see any more of them. Of course if you have the undoubtedly massive amounts of money to commission a Bespoke Rolls-Royce, you could probably request certain aspects of it on your own special car. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.