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2018 Rolls-Royce Phantom First Drive | When only the best will do

Lucerne, Switzerland – Every car, regardless of where it is designed, built, or sold, can be described as a series of compromises. From economy hatchbacks to midsize sedans, fullsize pickup trucks to hybrid supercars, meeting a very specific set of criteria means intentionally missing all the rest. And so it is with the Rolls-Royce Phantom. Except that the only compromise worth talking about is that the buyer must possess a price-is-no-object desire for perfection. Before handing over the keys to a brand-new, eighth-generation Phantom, and shortly after rattling off nearly every positive-tinged adjective in the English language, Rolls-Royce communication director Richard Carter tells us that this car represents "the best that humankind can do in terms of luxury automobiles." A heady claim, but as it turns out, one that is difficult to dispute. Perhaps the biggest single element that advances this new Phantom past the model it replaces is Rolls-Royce's new Architecture of Luxury, a ground-up spaceframe platform that doesn't share its bones with any other product currently under the BMW umbrella. Not only is it 30 percent stiffer than the seventh-gen Phantom, the new architecture is flexible enough that it will form the basis for all future Rolls-Royce products. "Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects," said Philip Koehn, Director of Engineering for Rolls-Royce. Rolls-Royce goes to great pains to make the Phantom as malleable to the whims of its customers as possible. Besides the obvious paint and interior color choices – of which there are a great many – there's now a so-called Gallery option that makes up a large portion of the dashboard. It's a glass-enclosed space designed to house just about anything a Phantom customer could possibly want to put on display. We saw some beautiful ceramic work, jewel-like shell designs, and even a swath of iridescent feathers. Directly in front of the driver is a digital gauge cluster designed to mimic the look of traditional dials. It's resolution is high enough that individual pixels can't be made out from the driver's seat. We think some classically styled gauges would be more in keeping with the Phantom's mission statement, but that's our only gripe inside, and it's minor.

Rolls-Royce Spectre reveal: Watch it here live Tuesday morning

Rolls-Royce is preparing to unveil the Spectre, its first series-produced electric car. The big coupe is scheduled to make its global debut online tomorrow (Tuesday, October 18) at 8 a.m. Eastern, and you can watch the livestream right here to get all of the details. Official details about the Spectre remain few and far between; Rolls-Royce has done a good job keeping the EV under wraps. Official spy shots published by the British company in July 2022 suggest that the model will wear a futuristic-looking design, though it will remain recognizable as a member of the Rolls-Royce range, and it will be the brand's most aerodynamic car thanks to a 0.25 drag coefficient. Inside, the Spectre will be mostly standard Rolls-Royce fare. One of the exceptions is a digital instrument cluster. 2024 Rolls-Royce Spectre testing in Frnace View 10 Photos Rolls-Royce noted that it put the Spectre through the most rigorous testing program it has ever subjected a new model to; prototypes will have covered over 1.5 million miles by the time deliveries begin. While that might sound like overkill, there's a lot to test: In addition to a battery-powered drivetrain, the Spectre features "141,200 sender-receiver relations and has more than 1,000 functions and more than 25,000 sub-functions," according to the company, and it will inaugurate a new suspension system capable of disconnecting the roll bars. Details such as horsepower and driving range will be announced during the unveiling. One of the figures that we do know is that the 59-inch-long doors are the longest units ever fitted to a production Rolls-Royce; put another way, they're nearly as long as a Smart Fortwo is wide. Tune in tomorrow to watch the Spectre make its debut. Deliveries will begin in the fourth quarter of 2023, and pricing hasn't been announced — though Rolls-Royce buyers aren't price-sensitive.

Check out Rolls-Royce's totally awesome AWD mule

No, this isn't just a super badass Phantom. The car you see here – codenamed Project Cullinan – is an early development mule for the new all-wheel-drive suspension system that will eventually be found in Rolls-Royce's upcoming SUV. It's made up of a shortened Phantom body, looks totally murdered out, and has a huge freaking wing on the back. We love it. Of course, Rolls-Royce properly poo-poos any similarities between this mule and the eventual production model. "The body may hint at the size of the new car, but it features no design aspects of the eventual high-sided, all-terrain motor car announced by Rolls-Royce Motor Cars in February this year," the company said in a press release. The end goal of this mule is to create "a final all-wheel-drive system that delivers Rolls-Royce's hallmark 'magic-carpet' ride not only on the road, but off-road too." Screw the SUV. We'll take one as-is. PROJECT CULLINAN BEGINS DEVELOPMENT PROGRAMME AS ENGINEERING MULE APPEARS IN PUBLIC In its open letter on 18 February this year, Rolls-Royce Motor Cars gave an undertaking to inform stakeholders of the progress of Project Cullinan. Keeping this promise, Rolls-Royce Motor Cars has today published photographs depicting the first key milestone in the vehicle's development programme. The photographs are of the first engineering mule, which will be seen on public roads this week. This early engineering mule, based on a shortened Phantom Series II body, has been created purely to begin the development of an all-wheel drive suspension system that will deliver a ride that will be Effortless ... Everywhere. The body may hint at the size of the new car, but it features no design aspects of the eventual high-sided, all-terrain motor car announced by Rolls-Royce Motor Cars in February this year. The mule rides on the first iteration of an all-new suspension that will assist Rolls-Royce engineers in developing a final all-wheel drive system that delivers Rolls-Royce's hallmark "magic-carpet" ride not only on the road, but off-road too. The first series of tests will focus on Project Cullinan's on-road behaviour from suspension throw to high-bodied stability, and will test the new suspension across all types of international road surface specification at test facilities, as well as on public roads. Test surfaces will include; Belgian Pave, cobblestones, corrugated concrete, noise development and measurement surfaces, resonance road, and acceleration bumps.