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Rolls-Royce Wraith Eagle VIII commemorates 1919 transatlantic flight

Rolls-Royce is building a 50-car limited edition of the Wraith called the Eagle VIII that will debut at the Concorso d'Eleganza Villa d'Este event at the Lake Como. The vehicle commemorates two pilots that completed the first non-stop transatlantic flight 100 years ago. The story behind the flight is fascinating: Captain John Alcock and Lieutenant Arthur Brown flew all the way from St John's in Newfoundland to Clifden, County Galway, Ireland, in a WWI Vickers Vimy bomber. The aircraft's engines were two 20.3-liter Rolls-Royce Eagle VII units, and it appears the engines were the only reliable thing on the flight apart from the crew themselves: the radio and navigation instruments failed right at the beginning of the journey as the wind-driven electrical generator broke, which also meant there was no heating. Because of this, the men had to rely on stars to find Ireland, when dense clouds finally subsided. And it's the clouds and stars that form the centerpieces of the special edition car. The headliner contains 1,183 fibers that light up to form the celestial arrangement at the time of the flight in 1919, with the exact moment when the Vickers plane emerged from the clouds highlighted in red. The decorative wood has silver and copper inlays so it resembles a night-time Earth seen from above. Plaques read "The celestial arrangement at the halfway point 00:17am June 15 1919, 50" 07' Latitude North – 31" Longitude West", and next to the brass speaker grilles, there is a Winston Churchill quote commending the crew, the plane and their unprecedented achievement. "I do not know what we should most admire - their audacity, determination, skill, science, their aeroplane, their Rolls-Royce engines - or their good fortune", it reads. The crash-landing location coordinates are engraved below the dashboard clock. The 1,880-mile ordeal with no heat, occasional snow and a constant barrage of noise from burst exhaust piping took Alcock and Brown 15 hours and 57 minutes, at an average speed of 115 mph. Both aviators were awarded the honor of Knights Commanders of the British Empire by King George V. Alcock later perished after crashing another Vickers plane en route to the Paris Airshow in December 1919. Brown passed away at the age of 62 in 1948. Other detailing on the two-tone Gunmetal and Selby Grey car is also related to the record-breaking Vickers plane, including the black grille vanes that mimic the plane's engine cowling.

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.