2017 Rolls-royce Dawn on 2040-cars

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Watch the Rolls-Royce Cullinan tackle the sand dunes outside Dubai

The Rolls-Royce Cullinan is coming soon. The British automaker has made copious effort trying to keep the coming Cullinan from being considered just a crossover or SUV. The carmaker calls it an All-Terrain High-Sided Bodied Vehicle, and a feature as banal as a tailgate has been billed as a "luxuriously comfortable viewing platform." Yet when Rolls-Royce took a prototype Cullinan for testing in the Dubai dunes, they recorded their Phantom-based SUV ripping up the sand in ways you'd expect from a 30-year-old Chevrolet Blazer. As the Nurburgring became to cars, the dunes outside of Dubai have turned into a testing venue as useful as they are photogenic. Rolls-Royce's trip there follows a list of other luxury SUV makers, including Range Rover, Bentley, and most recently, Lamborghini. What caught our eye in this video is that outside of century-old, black-and-white photos of Charles Stuart Rolls hammering one of his early cars in contests like the 1906 Tourist Trophy, this is the first time we've ever seen Rolls-Royce do anything unabashedly racy off-road. It's as if they plucked Florida Man from the Soggy Bottom Mud Park, gave him the keys to a Cullinan and the challenge, "A case of Pabst says you can't break it." Fast forward to the 1:08 mark to get into the action. Obviously, we don't expect any Cullinan driver — save those Dubai hoons — to thrash a Cullinan like so. But it's nice to know the All-Terrain High-Sided Bodied Vehicle can do it. Related Video: News Source: Rolls-Royce [via YouTube] via Autoevolution Rolls-Royce SUV Future Vehicles Luxury Videos dubai rolls-royce cullinan

Artists reinterpret Rolls-Royce scale models for charity

Everyone loves toy cars. Even artists, apparently. And even if they toys in question are higher-end "scale models" of high-end cars like Rolls-Royces. The British automaker recently assembled a dozen contemporary artists to render their individual creative interpretations based on 1:18 scale models of the Rolls-Royce Ghost. They'll be displayed at a showroom in the center of London before being auctioned off to raise funds for breast cancer. The resulting creations came out pretty interesting, ranging from a Rolls-based, Back to the Future-style time machine to another grown over with moss and mushrooms. One of the artists, Charming Baker, suspended his model in a resin block and drilled it through fourteen times to represent how breast cancer can affect us all. If you happen to wander by Berkeley Square in the British capital any time before the end of June, it may be worth stopping in to have a look. But if your plans won't be taking you to London this summer, you can check them out in the slideshow above. Maybe you'll see something you like a place a bid. It's all for a good cause. Related Video: ROLLS-ROYCE GHOST TRANSFORMED BY LEADING ARTISTS FOR BREAST CANCER CARE Twelve leading artists have created unique artworks, each featuring a 1:18 scale replica of the iconic Rolls-Royce Ghost, for a one-of-a-kind collection. These spectacular artworks, donated by some of the biggest names in contemporary art, will be on show from 20-25 May 2015 at Rolls-Royce Motor Cars London in Berkeley Square to raise valuable funds for Breast Cancer Care. The model motor car has been transformed to create an extraordinary collection of one-off art pieces, created by artists including: Maggi Hambling, Richard Wentworth, Gavin Turk, Mark Wallinger, JJ Adams, Sam Taylor-Johnson, Charming Baker, Natasha Law, Angela Palmer, Andrew Salgado, Stuart Semple and Yinka Shonibare. London artist Charming Baker, known for his emotionally charged work, explains the thinking behind his artwork, 'One in Eight'. "It is important to me that the work I produce for this brief is relevant to the subject matter we're dealing with. One in eight women in the UK will be diagnosed with breast cancer in their lifetime. So I have set the car in a clear block of resin, suspended in the middle of the block – floating, pristine. The block has been drilled 16 times, in a very orderly and simple grid pattern.

Rolls-Royce Spectre EV is revealed, and it's production-bound

Rolls-Royce has formally announced plans to introduce a battery-electric coupe. Dubbed Spectre, the British super-luxe automaker's first EV will begin deliveries in late 2023, which has now become a key milestone in Rolls-Royce's roadmap to full electrification by the end of the decade. Apart from the name and layout, Rolls is being stingy with specifics, telling us only that, despite what appears to be a somewhat familiar silhouette, this is an all-new model built on the company's latest architecture, like Phantom, Ghost and Cullinan. Spectre is not merely a derivative of the Wraith, RR says. And with good reason, because Wraith was engineered around the essence of its V12. Spectre's character, we expect, will be defined by its near-silent, vibration-free electric powertrain, which makes for a very different acoustic backdrop, but that's a challenge Rolls-Royce engineers are prepared – arguably even predestined – to overcome. Even more than a century ago, both Charles Rolls and Sir Henry Royce were fascinated by electric powertrains. The automaker even shared some of Rolls' impressions of an EV he drove in April 1900 from Connecticut-based manufacturer Columbia:  "The electric car is perfectly noiseless and clean," he noted. "There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come." View 9 Photos "Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type," said Rolls-Royce CEO Torsten Muller-Otvos.  "Charles RollsÂ’ prophecy has been the subject of constant consideration during the marqueÂ’s Goodwood era," he said. "But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now." If there's any coherent theme to the message coming from Rolls-Royce, it's that the company intends to do right by its first EV. To that end,it  says it will develop Spectre "in plain sight," holding it to some of the most stringent development requirements of any vehicle that has carried the Spirit of Ecstasy.  "To do this, we have conceived the most demanding testing programme in Rolls-RoyceÂ’s history.