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Rolls-Royce says SUV will in fact be called Cullinan, releases photos

We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker. "The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Muller-Otvos. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017. View 5 Photos Related Video: Image Credit: Rolls-Royce Motorcars Rolls-Royce SUV Luxury rolls-royce cullinan

Rolls-Royce to reach 4,000 units this year

Rolls-Royce is, by nature, an exclusive auto marque, but it has been steadily increasing its sales to the point that it could be looking at 4,000 units by the end of this year, setting a new record for the German-owned British automaker.
You don't even need to go back a decade to find Rolls-Royce sales hovering around the 1,000-unit mark. But that was when Goodwood only offered the Phantom saloon. The subsequent addition of the Phantom DHC and Phantom Coupe helped expand its portfolio, enlarged even further by the addition of the Ghost in 2010, by which time total sales were reaching 3,000 units.
The Spirit of Ecstasy marque has been hovering around the 3,500 mark ever since, but with the Wraith now in the mix and its reach extending into growing markets around the world, Autocar reports that global sales could top 4,000 units this year. (Of course that pales in comparison to one-time sister brand Bentley, which topped 10,000 deliveries last year, but Rolls-Royce typically competes at a higher price bracket.)

Rolls-Royce builds its second Boat Tail, one with a pearl theme

Last year, Rolls-Royce introduced the stunning Boat Tail custom-built convertible. Even with a rumored cost of around $30 million, the company had three buyers. The second of the three cars has been revealed, and this one is themed around pearls. Apparently the buyer's father harvested pearls, and the buyer runs the business that stemmed from it. So that's where the theme came from, and Rolls-Royce ran with it. The exterior's rosy white paint with white and bronze flake, and the contrasting hood, are based on the oyster shells the buyer provided for inspiration. The rear deck features a walnut veneer with brushed-finish rose gold pinstripes. The Spirit of Ecstasy hood ornament is also rose gold-plated. The interior has leather that matches the exterior paint. The center tunnel is again covered in the same walnut veneer as the rear deck. The clock and the gauges feature mother-of-pearl in the faces, and the clock's material came from the buyer's personal collection. As with the other Boat Tail models, the car has a split-opening rear that houses dishes and flatware, as well as an umbrella. The umbrella can be attached to the rear, and fold-out chairs allow the car to be the ultimate outdoor eating location. The entire car is also hand-built with custom aluminum panels. Powertrain details weren't given, though being based on the Phantom, it probably has the same turbocharged V12, eight-speed automatic and rear-wheel drive as the mainline sedan. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.