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Rolls-Royce is officially in the SUV business

This might be the most brand-appropriate announcement ever for a previously unthinkinable vehicle, complete with a press release titled like a royal edict. After saying a month ago that it would decide on building an mixed-terrain hauler by the end of the year, Rolls-Royce issued a press release entitled, "An Open Letter from the Chairman and Chief Executive of Rolls-Royce Motor Cars on the Subject of a New Rolls-Royce." Let's hold on a second while the sound of trumpets dies down. Nowhere among its 453 words will you find the acronym "SUV," nor the words "sport" or "utility." You will find talk of "an all-new Rolls-Royce," "a high-bodied car, with an all-new aluminum architecture," "a vehicle that can cross any terrain," and references to Lawrence of Arabia traversing mountain ranges and "the vastness of unexplored deserts" and the founders' "rigorous overland adventures," complete with sepia photos. And then there's this: "History sets our precedent and our future calls us to action." Let's hold on a second while the applause dies down. We don't know when we'll see it - Rolls-Royce says it plans to take its time getting it right, to create a vehicle that is "Effortless ... Everywhere." We would believe any date we read about, though; not even two years ago we were told a Rolls-Royce SUV hadn't even been discussed since such a vehicle couldn't fit into the brand ethos, not even a year ago the company's head designer had narrowed it down to "a shooting brake, not a crossover with a sloping roof. A proper SUV," with the Ghost platform for support and a speculated release date of 2017. If they brought a near-production-ready sample to the Frankfurt Motor Show this year, we wouldn't be surprised. We sincerely hope that, like the image, it comes with a man to shovel any obstacles out of the way. Gather round the dais and enjoy the press release below. It's a whole new world. Related Video: AN OPEN LETTER FROM THE CHAIRMAN AND THE CHIEF EXECUTIVE OF ROLLS-ROYCE MOTOR CARS ON THE SUBJECT OF A NEW ROLLS-ROYCE 18.02.2015 -- The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as 'The Best Car in the World' by our customers and media alike.

5 thoughts on the 2024 Rolls-Royce Spectre

ROCHESTER, Mich. — Dudes associated with Rolls-Royce have said some pretty memorable things. T.E. Lawrence called the cars “above rubies,” while Charles Royce presciently observed — in 1900 no less — “The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged.”  IÂ’m not into jewelry, so the 2024 Rolls-Royce Spectre is definitely better than rubies, and itÂ’s an EV with a lot of character and purpose. Chuck and Tom were right. This luxury grand tourer is one of the best cars IÂ’ve ever driven — as it should be given it starts at $422,750 — but it also succeeds as an EV.  HereÂ’s five thoughts as to why. 1. ItÂ’s dressed impeccably My test car has a striking two-tone exterior of Arctic White and Midnight Black, recalling a signature cue of great Rollers of the past. A spokesman said two-tone paint dates to the 1920s, notably on the Phantom V, then took off during the coachbuilt cars in the ‘30s. By the 1950s, the paint scheme had become a Rolls-Royce calling card. It looks like the Spectre is wearing a tuxedo. Upon arriving for my drive at Meadow Brook Hall, a century-old mansion with a history almost as deep as Rolls, I was asked if I had a preference. There was a pink car, a pretty blue one and some others. I pointed at this one immediately. Furthering the coachbuilt vibe, you get in and out of the car via two huge rear-opening doors. Like on other Rolls-Royces, they can open and close themselves. 2. What an interior Naturally, itÂ’s a beautiful cabin. The wood, chrome and leather look and feel rich. The one I tested has a gorgeous blue interior with a navy blue backdrop and sky blue accenting along the top of the dash. A sliver and white clock is set in the middle of the instrument panel. The seats are two-tone blue with the RR crest embroidered in the headliners. ThereÂ’s a fair amount of room in the backseat, and my knees didn't even touch the seat in front of me.  The turn-by-turn navigation is outstanding. There's a camera in the middle of the dashboard with arrows telling you which way to go. It's not distracting because the aesthetic of the SpectreÂ’s dashboard is so simple, yet elegant. It's a quiet cabin — more serene than the Cullinan — and stoutly keeps the outside world at bay. Look up and youÂ’re greeted by the Starry Night Sky. Look down and note the plush carpet. I encourage you to drive barefoot. 3.

Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour