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Rolls-Royce celebrates brand's 120th with Ghost Prism

The Ghost might be Rolls-Royce’s smaller, “entry-level” car, but those words donÂ’t mean much when referring to the storied British automaker. With an almost $350,000 starting price, the Ghost is nearly as exclusive as its larger counterparts, but the recently announced Prism model will be even harder to get. Rolls said it would produce just 120 units of the car to celebrate its 120th anniversary in 2024, though itÂ’s unclear how many are already sold. As these things typically go, high-value clients and famous people tend to get the first crack at exclusive models, as theyÂ’re meant to be rolling advertisements for the brand. Last year was the brandÂ’s best ever, as it moved more than 6,000 vehicles in 2023, with America and record growth in the Middle East leading the charge. The automakerÂ’s demo car came in Gunmetal gray, which it said took 16 hours of hand polishing and a ten-step process that involves four layers of paint application. A high-gloss black-gray color is applied to the grille and trunk lid, which involves polishing the paints to such a high-gloss finish that they appear metallic. The dark colors highlighted with bolder hues are meant to convey the appearance of a prism, hence the carÂ’s name. Buyers can choose between four accent colors: Forge Yellow, Mandarin, Phoenix Red, and Mandarin. The color is applied to the brake calipers, lower bumper inserts and coachline, which Rolls said is a styling element that ties together the “mechanical, aerodynamic, and sculptural elements of Ghost.” Inside, the car gets Rolls-RoyceÂ’s famous Starlight Headliner with 1,040 individual LED “stars” across the interior roof. While these exclusive features are selling points for the Ghose Prism, Rolls said buyers still get access to its entire catalog of colors, materials, and options. Most people extend the automakerÂ’s already extreme purchase prices by several thousand dollars, pushing the average purchase price far above what we see on paper. Related Video

Rolls-Royce Wraith and Dawn order books closed globally

Rolls-Royce closed order books for the Wraith coupe and Dawn convertible at the end of last year in the U.S. Brand chief Torsten Muller-Otvos told Autocar that both have since been removed from every market. Final orders are still being produced at the Goodwood factory, so the last Wraith and Dawn won't likely leave the line until early next year. But with the taps turned off and nothing to replace them yet, Rolls-Royce will soon be two-thirds of the way done with what has been a very successful chapter in its history. Those two offerings, as well as the Ghost sedan, are based on the architecture BMW created for the 2008 7 Series. Now only the Ghost remains of the trio, at this point planned for production until 2030 when Rolls-Royce will convert being to an electric-only automaker. More modern products like the Phantom II sedan and the Cullinan crossover ride on the company's Architecture of Luxury. That structure will also support the Spectre battery-electric coupe meant to go on sale at the end of 2023. Spectre spy shots reveal a body that looks much like the Wraith; however, Autocar says, "Rolls instead views the Spectre as a belated successor to the coupe version of the seventh-generation Rolls-Royce Phantom, with the pair sharing a similar footprint and the Spectre therefore having its own distinct positioning within the Rolls range." The erstwhile Phantom Coupe's length and wheelbase were about 20 inches longer than those of a Wraith. The Phantom II sedan is but a couple of inches longer than the previous two-door. Point being, the Spectre might be silent, but it won't be small. There will still be some BMW in it, however, like Rolls-Royce's version of the stacked headlights BMW is about to debut on the i7 and X7, and there's speculation the top-dog BMW iX M60i powertrain will cross the Channel to enter Goodwood's service. Peak output for the BMW reaches 610 horsepower and 811 pound-feet of torque, which sound like fine numbers for wafting.

Rolls-Royce unveils new bespoke Phantom 'Iridescent Opulence'

The Rolls-Royce Phantom is already a fairly solid symbol of conspicuous consumption, but its Bespoke program churns out cars that push the envelope even further. The latest, a feather-and-fleck adorned model dubbed "Iridescent Opulence," certainly checks those boxes.  While Bespoke creations generate buzz with regularity, Rolls-Royce called this one out in particular because it shows off what its designers can do with otherwise "empty" space in the cabin. In this case, the party piece is on the dash, but that's not what the British super-luxe company is calling it. Here it is, straight from Rolls: THE GALLERY   An understanding that the marque’s patrons are increasingly collectors of fine and contemporary art led the Rolls-Royce Design Team to create a space in which to curate and to commission, to exhibit, admire and reflect. A space aptly named ‘The GalleryÂ’, is an application of glass that runs uninterrupted across the fascia of Rolls-Royce Phantom, providing an unprecedented opportunity to present artwork within your car. Assembled in a highly technical Clean Room at the Home of Rolls-Royce in Goodwood, England – a sterile environment within which delicate and highly Bespoke items can be assembled, from a simple application of wood or metal, to a more complex use of materials not normally viable in an automotive context –  ‘The GalleryÂ’ extends the patronÂ’s experience of curation with the marque to a new realm. See? It's not a dashboard; it's an exhibition space. Here, it's used to show off a collection of more than three thousand tail feathers. Yep, feathers. Sustainably sourced, Rolls-Royce insists, but still pretty, and draped over a 3D-printed shape designed to emulate the musculature of a bird wing, so you can pretend those peacocks (we're spitballing here) were absorbed by the machine, rather than slaughtered so their fluffy bits could adorn it.  Feathers and additively manufactured materials are only the tip of the iceberg for these new gallery concepts, Rolls-Royce says, so we expect to see more like this in the future. Just, you know, one at a time. Rolls-Royce Phantom 'Iridescent Opulence' View 13 Photos