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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce developing new convertible

Rolls-Royce is not a company that makes a lot of different vehicles, but of the ones it does, it tends to offer several versions. That's how we end up with sedan, long-wheelbase, coupe and (in the former's case) convertible versions of the Phantom and Ghost. And now Goodwood has confirmed development of another model.
Although details in the press release below are few and far between, it does promise to "deliver effortless, open-top touring... with an engaging and exhilarating driving experience." CEO Torsten Müller-Ötvös added: "We are currently developing an exciting and thoroughly contemporary interpretation of a pinnacle drophead tourer which will introduce even more discerning men and women to Rolls-Royce ownership."
What that tells us is that the new model - set to reach showrooms "by mid-2016" - will be a convertible that's exciting to drive and more youthful than the Phantom Drophead Coupe. In other words, and in all likelihood, we're looking at the convertible version of the Ghost-based Wraith fastback (like the one we recently spotted undergoing testing, pictured above). Expect it, then, to carry the same 6.6-liter twin-turbo V12, but with the added rush of wind in your hair.

Not every Rolls-Royce Cullinan Black Badge comes in black

SPARTANBURG, S.C. — When Rolls-Royce recently unveiled the Cullinan Black Badge, the released press photos were of a very black car in a very black environment. But that did not match the car that was actually shown to the press. Quite the opposite, actually. The small event at the BMW Zentrum factory in South Carolina took place at night under a set of bright lights, and the car that came through the curtain wore a bright white body. We were fortunate enough to spend a brief time with the white Black Badge and snapped some photos of its details. As a reminder, all Black Badges have upgraded performance on top of the altered visual cues. Its twin-turbocharged 6.75-liter V8 has been upgraded to make 600 horsepower and 664 lb-ft of torque, and the brakes, suspension and exhaust have been retuned as well. We spent an extremely limited amount of time in the Black Badge, so we cannot offer full comments about how it drives, but we can say the exhaust offers a nice insulated grumble in "Low" mode, the quickness off the line doesn't make any sense for a vehicle its size (trust us, it is huge), and it seemed controlled while cruising up the curves onto the Blue Ridge Parkway in North Carolina, where these photos were taken.  The white paint exaggerates the parts Rolls-Royce darkens on all Black Badge models. The Spirit of Ecstasy, the grille surround, the inverted badging, the side frame finishers, the trunk handle, the trunk trim, the lower air inlet finisher, and the exhaust pipes have all gone black. Inside, this particular Cullinan has a red leather interior with patterned carbon fiber accents. It also has light contrast stitching, which includes infinity signs, a symbol used on Sir Malcolm Campbell's Rolls-Royce-powered Blue Bird K3 hydroplane. Check out all the details, including the built-in event seats in the trunk, in our massive gallery above. Featured Gallery White Rolls-Royce Black Badge Cullinan View 55 Photos Design/Style Rolls-Royce Luxury rolls-royce cullinan