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Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Rolls-Royce announces one Ghost of a recall

Recalls come in all sizes, some numbering in the hundreds and some in the millions. Given the small volume that Rolls-Royce sells, we wouldn't expect a recall of any of its vehicles to be all that large in scope. But this one is as small as it gets. In the latest campaign announced by the National Highway Traffic Safety Administration, the BMW Group (owner of Rolls) is calling in one – yes, just one – example of the Rolls-Royce Ghost. It's a 2015 model manufactured on Jan. 23, 2014, and includes some potentially problematic airbags. According to the statement below, the thorax airbags in both the front seats may not be up to code, and therefor do not protect the occupants as they're supposed to. As a result, the automaker is prompting the local dealer to replace the relevant modules on both the driver's and passenger's side. Given that it's just one vehicle, and that the 'effort' already began a couple of weeks ago, we wouldn't expect this one to drag on for very long. RECALL Subject : Side Impact Crash Worthiness/FMVSS 214 Report Receipt Date: OCT 23, 2015 NHTSA Campaign Number: 15V695000 Component(s): AIR BAGS Potential Number of Units Affected: 1 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling one model year 2015 Rolls-Royce Ghost manufactured on January 23, 2014. The affected vehicle has thorax air bags fitted to both front seats that may fail to meet the side impact performance requirements for the front seat occupants. As such, this vehicle may fail to comply with Federal Motor Vehicle Safety Standard (FMVSS) number 214, "Side Impact Protection." CONSEQUENCE: In the event of a vehicle crash necessitating air bag deployment, this may increase the risk of injury to the front seat passengers. REMEDY: A Rolls-Royce dealer will replace the driver-side and passenger-side thorax air bag modules, free of charge. The recall began October 22, 2015. Owners may contact Rolls-Royce at 1-877-877-3735. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: Featured Gallery 2015 Rolls-Royce Ghost Series II: First Drive View 43 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: Copyright 2015 AOL Recalls Rolls-Royce Luxury Sedan rolls-royce ghost

Rolls-Royce reveals Year of the Dragon-themed customer commissions

Most buyers who order a new Rolls-Royce customize it through the brand's Bespoke department, and four recently requested a car inspired by the Year of the Dragon, which starts on February 10 in China. The company is highlighting the meticulous design changes it made. The batch of four Lunar New Year-themed cars is split into three units of the Phantom Extended and one example of the Cullinan. And, surprisingly, not all of them are headed to the Chinese market; Rolls-Royce says that the orders came from three different continents. Its designers started by creating a dragon logo specifically for the four builds. It's hand-stitched or hand-painted depending on the application. Red has historically been associated with the Year of the Dragon, it represents prosperity and good fortune in Chinese culture, and it defines the look given to three of the four cars (the fourth hasn't been unveiled yet). One of the Phantom Extended models is finished in a two-tone Cherry Red and silver livery with hand-painted Phoenix Red pinstripes and the dragon logo on each fender. The Cullinan is finished in Selby Gray and Cherry Red with white pinstripes and logos, while the second Phantom is black with Phoenix Red pinstripes and no dragon logos.  Painting the dragon logo that appears on the dashboard in three of the four cars is a complex, multi-step process that takes over two weeks. Rolls-Royce notes that the logo is the work of one artist who overlays multiple shades of red in four individual stages to achieve a 3D effect. Look up and you'll see another dragon; it's in the Starlight headliner. It consists of 677 stars that shine to create a dragon's shape and an additional 667 stars spread out across the panel. Designing this headliner took over three months and making it requires over 20 hours. There's no word yet on how much Rolls-Royce charged for each commission, but we're guessing price wasn't a concern.  Related video: