1982 Rolls-royce Corniche on 2040-cars

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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Leaked patent images reveal one-off Rolls-Royce with boattail rear end

Rolls-Royce's bee apiary is expected to produce a record-breaking amount of honey in 2020, but the 250,000 bees that live and work on the company's property aren't the only ones staying busy this year. Leaked patent images posted online have revealed a one-off coupe that was likely commissioned by a wealthy collector. Spanish enthusiast forum Coches Spias first published the images, which were released by Brazil's patent authority. Up front, the coupe falls in line with the company's current design language with a tall, upright grille and thin LEDs positioned above a set of round headlights. Suicide doors add a touch of class to the overall design, and flying buttresses that stretch over what look like blacked-out b-pillars connect the roof to the rear end.  Rolls-Royce has dabbled in one-off, client-requested models before; it introduced the one-of-a-kind Sweptail in 2017. Shown below, it took the form of a big coupe with a trailing boattail design, but the model depicted in the patent images takes the maritime-inspired design a step further with what looks like wooden decking over the rear end. We'll let you decide if it resembles a boat, or a fancy tonneau cover built for a classic pickup truck. View 14 Photos Although technical details didn't accompany the patent images, we're speculating the one-off is based on the Wraith, which is the only coupe in the Rolls-Royce range. Shortening the Phantom's platform is certainly feasible, but it sounds like a tremendous amount of work, even for what was certainly a money-no-object build. Venturing further into speculation territory leads us to a 6.6-liter V12 engine, which effortlessly develops 624 horsepower and 605 pound-feet of torque when it's bolted in the Wraith's engine bay. It likely powers this car, too, but its power levels might have increased. It probably spins the rear wheels via an eight-speed automatic transmission. Rolls-Royce is keeping its lips sealed about this project. We expect to learn more about it in the coming months, but some details (like the identity of the collector who commissioned it) might not be revealed until several years after the coupe's global introduction. As for pricing, keep in mind the aforementioned Sweptail allegedly cost $13 million. It's not the most expensive new car ever sold; that honor goes to the Bugatti La Voiture Noire. It cost about $12.5 million before taxes, and over $18 million after, claiming it the title. Related Video:    

Rolls-Royce starts a turf war in the Garden of Wraith

The Rolls-Royce Wraith would not be our first choice for hooning. Sure, it's god 624 horsepower channeled to the rear wheels, but it's an automatic, it costs the better part of $300,000 and it's laden with more leather, wood and carpeting than Harrod's. Leave it to Tax the Rich to toss it around then.
For those unfamiliar, the YouTube channel sporadically features videos of some of the most powerful and expensive pieces of automotive machinery being put up to no good. They've done the Ferrari 288 GTO, F50 (two of 'em, in fact) and Enzo and even the Jaguar XJ220 - twice - but now they've turned their attention to the most powerful Rolls ever, tossing it around the grounds of an old-world mansion estate like it was a Subie.