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Rolls-Royce commemorates end of Phantom with Zenith models

Rolls-Royce will discontinue the current generation Phantom in 2016 after 13 years. Rolls will also axe the Phantom Coupe and Drophead Coupe in November, and the company won't build new versions of them on its future platform. However, the automaker will send off the pair in style with special edition models. The Phantom sedan will eventually return on Rolls' future aluminum platform, which will underpin all of the company's models. Spy shots suggest minor design tweaks for the new generation Phantom, but there's no mistaking the massive vehicle's chiseled shape. The overall size should remain similar to the current one, but the lightweight metal and carbon fiber should dramatically reduce the weight. Rumors suggest it would still use a V12 for propulsion, and there could be a plug-in hybrid variant later. "I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations." Rolls CEO Torsten Muller-Otvos said. Rolls will also build 50 Zenith versions of the Drophead and Coupe to give the pair a proper farewell from the lineup. These special vehicles will include a Tailgate Hosting Area to party with class, laser-etched armrests that show the launch sites for the 100EX and 101EX concepts, custom instrument dials, a special version of the Spirit of Ecstasy, and more. "Zenith will be the sum of all the best features of Phantom Coupe and Drophead Coupe, with a few surprises added," Giles Taylor, the company's director of design, said. Related Video: ROLLS-ROYCE MOTOR CARS BRINGS SEVENTH GENERATION OF PHANTOM TO AN END Rolls-Royce Motor Cars Chief Executive Officer, Torsten Mueller-Oetvoes, has announced that the current Phantom will enter the last stages of its celebrated life in 2016. This announcement follows the recent news that Rolls-Royce Motor Cars has begun testing its all-new aluminium architecture, which will underpin every future Rolls-Royce arriving in-market from early 2018. He also announced that Phantom Coupe and Drophead Coupe models will not be renewed in the future. These two magnificent Phantom models will end their lives with a special collection of only 50 highly desirable cars to be called Phantom Zenith. The current seventh generation of Phantom started production in Goodwood over 13 years ago and quickly became the foundation upon which the renaissance of Rolls-Royce Motor Cars was built.

5 thoughts on the 2024 Rolls-Royce Spectre

ROCHESTER, Mich. — Dudes associated with Rolls-Royce have said some pretty memorable things. T.E. Lawrence called the cars “above rubies,” while Charles Royce presciently observed — in 1900 no less — “The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged.”  IÂ’m not into jewelry, so the 2024 Rolls-Royce Spectre is definitely better than rubies, and itÂ’s an EV with a lot of character and purpose. Chuck and Tom were right. This luxury grand tourer is one of the best cars IÂ’ve ever driven — as it should be given it starts at $422,750 — but it also succeeds as an EV.  HereÂ’s five thoughts as to why. 1. ItÂ’s dressed impeccably My test car has a striking two-tone exterior of Arctic White and Midnight Black, recalling a signature cue of great Rollers of the past. A spokesman said two-tone paint dates to the 1920s, notably on the Phantom V, then took off during the coachbuilt cars in the ‘30s. By the 1950s, the paint scheme had become a Rolls-Royce calling card. It looks like the Spectre is wearing a tuxedo. Upon arriving for my drive at Meadow Brook Hall, a century-old mansion with a history almost as deep as Rolls, I was asked if I had a preference. There was a pink car, a pretty blue one and some others. I pointed at this one immediately. Furthering the coachbuilt vibe, you get in and out of the car via two huge rear-opening doors. Like on other Rolls-Royces, they can open and close themselves. 2. What an interior Naturally, itÂ’s a beautiful cabin. The wood, chrome and leather look and feel rich. The one I tested has a gorgeous blue interior with a navy blue backdrop and sky blue accenting along the top of the dash. A sliver and white clock is set in the middle of the instrument panel. The seats are two-tone blue with the RR crest embroidered in the headliners. ThereÂ’s a fair amount of room in the backseat, and my knees didn't even touch the seat in front of me.  The turn-by-turn navigation is outstanding. There's a camera in the middle of the dashboard with arrows telling you which way to go. It's not distracting because the aesthetic of the SpectreÂ’s dashboard is so simple, yet elegant. It's a quiet cabin — more serene than the Cullinan — and stoutly keeps the outside world at bay. Look up and youÂ’re greeted by the Starry Night Sky. Look down and note the plush carpet. I encourage you to drive barefoot. 3.

Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour