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Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Rolls-Royce Phantom DHC gets special Nighthawk treatment

We see info on a lot of special edition Rolls-Royces coming across our desks here at Autoblog, and most of them are destined for some far-flung Asian market. But not this one. This one is just for North America. It's called the Nighthawk edition, and it's based on the Phantom Drophead Coupe (Rolls-speak for "convertible"). It made its debut in Phoenix during the Super Bowl, but Rolls has just released the full skinny on it now. Limited to just nine examples, the Rolls-Royce Phantom DHC Nighthawk edition is "inspired by the sleek yet bold designs of stealth aircraft," the most iconic of them known as the F-117 Nighthawk. The Rolls cabrio features a metallic black paintjob with a matte black hood and windscreen frame and an interior decked out in carbon fiber trim, black and red leather and instruments with glowing orange tips. It's a stark take on a decidedly luxurious automobile, and only goes to show the extent to which the Rolls-Royce Bespoke department can transform one of its vehicles. ROLLS-ROYCE PHANTOM 'NIGHTHAWK' MAKES A BOLD NORTH AMERICAN DEBUT IN PHOENIX ARIZONA The latest Rolls-Royce exclusively created for North American customers has arrived in Arizona this evening. The first of nine Phantom Drophead Coupe 'Nighthawk' Bespoke Collection cars hit the streets of Phoenix, featuring bold design and a low profile inspired by stealth technology in modern aerospace development. 'Nighthawk' features a combination of modern materials and subtle colour to create a new contemporary interpretation of a classic Rolls-Royce motor car. Following its first public drive in Phoenix, Arizona this evening, 'Nighthawk' will be on display to millions of Americans during the festivities surrounding Super Bowl XLIX. Phantom Drophead Coupe 'Nighthawk' Collection These nine stunning Phantom Drophead Coupes showcase the unique design capabilities of Rolls-Royce Motor Cars' Bespoke team, and are now available through the company's 41 North American retail dealers. Inspired by the sleek yet bold designs of stealth aircraft, 'Nighthawk's' designers have used cutting edge technology and materials to ensure the stunning Rolls-Royce Phantom Bespoke Drophead Coupe will not go unnoticed. Incorporating the latest design and technology with the super-luxurious hallmarks of the brand, 'Nighthawk' features a lustrous Diamond Black Metallic paint with a Matt Diamond Black bonnet. The windscreen surround design is inspired by radar-absorbent material (RAM) coating used in aviation.

Upcoming Rolls-Royce Ghost wears evolutionary design in spy photos

The wow factor of a Rolls-Royce does not come from wild, outlandish design. Its cars and SUV are stately, mature, handsome and do not change looks with a shift of the wind like many vehicles in the auto industry. Those who know model cycles know that Rolls-Royce follows a slightly longer timeline than most, and for the current Ghost, its time is nearly up. These spy shots give us an early glimpse of what the updated model will look like. Even with a ton of camo on the car, the photos confirm what we already know about Rolls-Royce: It's a company that does not stray from what its designers deem to be a classic look. The new Phantom looks like the old Phantom, the Wraith looks like the Ghost, and the Cullinan looks like the Phantom. And thus, the new Ghost is pretty much going to look like the current Ghost, just with a few modernizations that will help the model age as well as Pierce Brosnan. What the spy shots show is evolutionary. It retains its traditional three-box sedan design, if slightly smoothed over. It retains the long hood with the blunt snout and vertical bar grille, it has a high belt line that extends the length of the car, the same coach door handles, and even the exact same wheels (though that is typical of a test car). The changes we notice are minor. The car will likely have updated front and rear lighting, the side mirrors appear to have slightly more aerodynamic designs with cameras embedded, and the small third window appears to have a slight change in shape. Following in the footsteps of the Phantom, the new Ghost will likely ride on Rolls-Royce's new Architecture of Luxury platform for an improved ride and drive. We expect the Ghost will take on the Phantom's new 6.75-liter twin-turbocharged V12 powertrain, and it's possible it could also gain four-wheel steering technology. There are rumors about Rolls-Royce producing an EV in the future, but there's no indication which vehicle it would be, or if that's real at all. Check back in the future, as we'll update details on the upcoming Ghost as we see more photos and learn more information. Related Video: