1979 Rolls Royce Corniche on 2040-cars

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Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

The Aston Martin Rapide leads this month's list of discounts

Aston Martin was an early entrant into the coupe-shaped sedan battlefield with its rakish Rapide. It was first shown in concept form in 2006 at the Detroit Auto Show before finally going into production in 2010. Ten years have passed since then, and this could well be your last chance to drive a new Rapide off your neighborhood Aston Martin dealership's lot as the four-door is replaced by the DBX crossover. If you've got your eye on a new Rapide — and congratulations if so — you'll be pleased to know that you can snag a 2019 model for the low price of just $217,484. Sure, that's still a lot of money, but it's $24,341 off the car's average $241,825 sticker price. That's the largest monetary savings of August, 2020, and it represents a discount of a little over 10%. And even if the Rapide is getting a little long in the tooth, it's still a strikingly beautiful machine, particularly in its most recent AMR guise. Looking for something different but still extremely rapid? The 2019 Acura NSX is selling for an average transaction price of $142,141. That's an 11% savings off its sticker of $159,703. Or you could opt for a Maserati Quattroporte if you'd like the convenience of a luxury sedan but not the price of the Aston Martin – the four-door Trident-badged machine's average transaction price this month of $107,372 is a 12.4% discount. And if none of that is up your alley, you could go full baller with a Rolls-Royce Cullinan SUV for $320,085. That's a savings of $12,665 off the car's average retail price of $332,750. Just think of how much Grey Poupon you could afford with all that leftover cash. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video: Featured Gallery Aston Martin Rapide AMR View 10 Photos Acura Aston Martin Maserati Rolls-Royce Car Buying Convertible Coupe SUV Luxury Performance Sedan consumer best deals

Rolls-Royce Phantom Tempus Collection is inspired by the infinite universe

Rolls-Royce, like NASA, is exploring what's far beyond the stratosphere. It introduced a limited-edition version of the Phantom, its flagship, called the Tempus Collection and inspired by time, astronomical phenomena, and the infinite reaches of the universe. Most of the visual changes are found in the cabin, where interior designers added a mesmerizing headliner that represents a pulsar. If your brain is soaking in Shell Rotella, you're thinking of a Nissan sold on and off since 1978; sorry, but it's not that one, though the British firm's Bespoke department can probably make it happen if your wallet is thick enough. In astronomy, according to Rolls-Royce, a pulsar is a type of white-hot star that lurks about 280 light years away from our planet while emitting electromagnetic radiation in extremely regular pulses, hence the name. Stylists transformed the dashboard into a work of art they call the Frozen Flow of Time. It consists of a single billet of aluminum in which 100 individual columns were milled to represent the 100-million-year period of a pulsar's rotational spin. Rolls-Royce also removed the clock from the dashboard to signal that its customers are free from time and its pesky limitations, though we don't think that's a binding promise the company is making to buyers. If you have a few seconds to spare, you can pop open the glovebox and read a quote from Albert Einstein: "The distinction between past, present, and future is only a stubbornly persistent illusion." Visually, the Tempus wears a relatively subtle look characterized by a new color called Kairos Blue. It was created specifically for the limited-edition model to embody the darkness and the mystery of space, Rolls-Royce explained. It features blue mica flakes that shine like stars in the sky when viewed in the right light. Buyers can customize the Spirit of Ecstasy emblem by engraving a date and location — like their wedding anniversary — on its base. Rolls-Royce will deliver each Tempus with a custom-built champagne chest whose table features a hand-painted pulsar. It's big enough to store and chill champagne, caviar, four flutes, and a mother-of-pearl caviar spoon. The outer-space theme does not continue in the engine bay, so don't expect to find a Rolls-Royce Trent turbofan under the hood. Like the regular-production Phantom, the Tempus is powered by a twin-turbocharged, 6.8-liter V12 engine that effortlessly develops 563 horsepower and 664 pound-feet of torque.