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Rolls-Royce reveals new Spirit of Ecstasy hood ornament for electric era

It’s a big day in Rolls-Royce land, as the mega-luxury British car company just revealed a new Spirit of Ecstasy hood ornament to grace its future vehicles. In the world of automobiles, the Rolls-Royce hood ornament is one of the most iconic, and now itÂ’s getting a new look for the electric era. Or as Rolls prefers, “she” is getting a new look. The first Rolls-Royce vehicle to wear this new Spirit of Ecstasy will be the upcoming Spectre electric car. Its design is tied to the brandÂ’s electrified future, too. Rolls-Royce says the new design is sculpted to both look and be more aerodynamic than the outgoing model. Instead of standing with legs straight, tilting at the waist and feet together, the new ornament is “braced for the wind, one leg forward, body tucked low.” Height-wise, the new ornament is 82.73 mm tall, while the outgoing ornament was 100.01 mm tall. Plus, the robes (they're not wings!) flapping behind her have been reshaped to be more aerodynamic and look more realistic. Left: Current Spirit of Ecstasy; Right: New Spirit of Ecstasy Why is aero such a great focus? Well, aero is everything when it comes to electric car range and efficiency. Rolls-Royce says its current Spectre prototypes have a drag coefficient of just 0.26, making the Spectre the most aerodynamic Rolls-Royce ever. That figure is expected to be even better once the production design is finalized, Rolls says. “111 years ago today, the Spirit of Ecstasy became an official part of Rolls-Royce,” says design director Anders Warming. “Yet, she has come to represent a spiritual direction for our brand. Her form perfectly captures the marque – she leans forward, expressing our relentless pursuit of progress, and her dress gracefully flows in the wind, echoing the serenity of our products in motion. For Spectre and beyond, she becomes lower and more focused; braced for unprecedented speed and the exciting future her presence will define.” The ornament is the product of 830 hours of design modeling and wind tunnel testing. Instead of drawing it out on paper or real-life sculpting, though, this Spirit of Ecstasy was designed via digital “sculpting” on a computer. That said, the actual construction of the ornament will continue to be finished by hand after undergoing its “lost wax casting.” This hand finishing process means that even in the age of computers, Rolls promises that every single ornament will be minutely different from the next — itÂ’s about charm.

Bloodhound hits 210 mph in test for land speed record run

It was actually 210 miles per hour, 10 mph faster than promised. The rest of the day went swimmingly, and on schedule, by the Bloodhound land speed record team. "The car ran for 20 minutes, and it did two full-power runs, with full power for 5 seconds, and 0 to 200 mph in just under 9 seconds," said Mark Chapman, Bloodhound's chief engineer. "So the exciting bits were about 18 seconds long, but people were here from dawn to dusk. The atmosphere was unbelievable." Bloodhound, which will travel at 70 mph simply on the idle of its EJ200 jet engine, had to be held back on the brakes before wing commander Andy Green floored it for 5 seconds. The jet flamed and roared on afterburner and then it was over. I might have given a little squeak; it was mightily impressive. "This is a really big engine," said Richard Noble, Bloodhound project director and former land speed record holder, "and when it runs, there's a flame and a crackle and boom, and people think, 'My goodness, that's really something.'" It was, and Green might well have thought so when he first came to apply the brakes in testing for the inaugural public run last week on the runway at RAF St Mawgan near Newquay in Cornwall. "We've had some interesting times working out how carbon brakes work, because they do take a while to warm up," said Chapman. "The cockpit footage online shows Andy's eyes looking like dinner plates when he puts his foot on the brake and nothing happens for a bit." Typically, Green took it all in his stride. He is one of just three people alive to have traveled at 600 mph on the ground (Richard Noble and Craig Breedlove are the others) and was hugely impressed with Bloodhound. "The car is absolutely fabulous," he said. "From day one, it felt right: crisp and precise, you can feel it on the road; it's super. There was only one slight surprise on the braking and that was more to do with the engine over-swing." This meant that the Rolls-Royce Eurofighter engine wouldn't shut off immediately when Green lifted from the throttle. "That delay was a real surprise to us," he said, "because all previous jet cars have had mechanical fuel-control systems where a rod closes a valve and a quarter of second later, all thrust has gone. The EJ200 engine, though, manages its own fuel supply based on what the digital throttle request is, and it takes quite a lot longer to stop.

Rolls-Royce Cullinan's Viewing Suite seats are its tailgate party trick

It's one thing to flip down the rear bench of a Chrysler Town & Country parked at a scenic spot, sit on the folded-down backrest and look at the sunset. It's another thing to park a Rolls-Royce Cullinan on a similarly scenic spot and utilize the, ahem, Rolls-Royce Viewing Suite. Deployed at a touch of a button, the Viewing Suite is formed by two rear-facing leather chairs that emerge from the Cullinan's trunk. As well as the chairs, a cocktail table is fitted on the "luxuriously comfortable viewing platform" that enables a Cullinan owner to "take in the world's most breath-taking vistas or view a sports event or even watch their children take part in their school sports day," as Rolls-Royce suggests. While not explicitly mentioned, it's probably also perfectly suitable for a tailgate party with a couple cold ones fetched from a cooler while a ballgame plays on a portable TV. But as Rolls-Royce says, "Wherever one ventures, the Rolls-Royce Cullinan Viewing Suite guarantees the best seat in the house." The Cullinan is likely to cast aside its camoflage come Geneva time next month. Recent spy shots have depicted the luxury SUV with suicide rear doors, a feature that most large SUVs do not have. Related Video: Featured Gallery Rolls-Royce Cullinan Viewing Platform Image Credit: Rolls-Royce Auto News Rolls-Royce SUV Luxury rolls-royce cullinan