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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce Cullinan SUV reveals its rear to the cameras

Last week, Rolls-Royce released some official photos of its upcoming SUV, code-named Project Cullinan. The SUV was still wearing full camouflage, and we could only see the front half, but it was our first peak at the new vehicle. Now, thanks to one of our spy photographers, we can see the rest. Immediately noticeable are the rear-hinged, suicide-style rear doors. There appears to be a dummy handle at the trailing edge of the door, but there's no hiding the real thing, which match up nicely with the front handles. Also evident is the plain and simple roof line. No flashy curves here, just simple lines and angles. In fact, the profile of the rear hatch is a bit reminiscent of the Land Rover Range Rover. The hatch drops down to a low-profile rear bumper that features squared-off cutouts for the exhaust. There are couple more details we spot in these photos as well. The unmistakable Rolls-Royce grille looks a bit more rounded than what we saw in the official photos. The result is a more familial look to the Ghost-based Rolls-Royce models. Also noticeable is the strong shoulder line found on every Rolls that runs just below the windows from the headlights to the tail. We can't quite see the tail end of the feature line because of some false body work, but it certainly appears to run the length of the car. See for yourself in the gallery above. Related Video:

Muhammad Ali's 1970 Rolls-Royce Silver Shadow is going for auction

Boxing fans and Rolls-Royce fans, get your wallets ready. A very special car is going to cross the Bonhams auction block this October. It's a 1970 Rolls-Royce Silver Shadow Mulliner Park Ward convertible that was owned by none other than Muhammad Ali, the boxer that ended George Foreman's undefeated streak. Bonhams reports that the car was owned by Ali for 6 years, meaning Ali must've enjoyed this car and used it quite a bit. The company postulates that since Ali bought the car in 1970, it may have been a celebratory purchase, since that was the first year Ali could box again after a five-year ban from the sport for being a conscientious objector during the Vietnam War. The car itself has a number of notable features. For one thing, Bonhams says the car is completely unrestored, and is in quite good condition as such. It also is apparently one of just 272 Silver Shadow Mulliner Park Wards that were built with left-hand drive. It ended up in Holland after Ali's tenure with it, which is partly why it will go for auction at a Bonhams auction in Belgium. Also interesting is that this is a celebrity car – a nice one, too – that is in the realm of affordability. Bonhams estimates it could sell for between $47,000 and $70,000. The low end of that price is actually a couple grand less than Hagerty's estimate of $49,200 for a concours-ready example without celebrity history. And even at the high end, you'll still be paying way less for this than, say, a new Rolls-Royce Ghost. So if you can get yourself to Holland and have the means to buy and ship the car, this could be a way to get a great celebrity car for not a massive amount of money. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.