2020 Rolls-royce Black Badge Cullinan Black Badge on 2040-cars

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Zero-emission zones are forcing Rolls-Royce to develop its first EV

Rolls-Royce confirmed its first series-produced electric car will debut before the end of 2020. The BMW-owned firm is pivoting toward electrification to give its customers access to city zero-emission zones. Instead of putting batteries in one of its existing models, the company will enter the EV segment with a new nameplate. Unverified reports claim the car will replace the Wraith and the Dawn, so it could arrive as a coupe and/or as a convertible, and Automotive News learned it will ride on Rolls-Royce's modular aluminum platform. It's too early for executives to provide technical specifications. Rolls-Royce could choose to borrow components from its parent company, or it could develop the technology on its own. Regardless, the brand stressed its customers aren't clamoring for a zero-emission options, but regulations are forcing Rolls to go electric. "There is no demand from customers, but we need to be in a position to sell them a car if legislation forbids them from driving a combustion-engined car into the center of a city," a spokesperson told Automotive News. Company CEO Torsten Muller-Otvos announced the model is currently being developed, and it's scheduled to make its debut "within this decade." He added an electric powertrain fits the brand's image perfectly, because it's silent and it delivers the mammoth amount of torque customers expect, whether they're driving or being driven. Batteries add weight, but no one buys a Rolls-Royce thinking they're getting a nimble, feather-light car. In the meantime, Rolls-Royce will continue fine-tuning its mighty V12 engine, which it anticipates will power most of the cars it builds until the end of the 2020s. And, don't expect it to release a plug-in hybrid model. It's skipping gasoline-electric technology and going straight from 12-cylinders to electric motors. Rolls-Royce has been on the fence about electrification for about a decade. It introduced an electric version of the last-generation Phantom named 102EX at the 2011 edition of the Geneva auto show, and it briefly considered giving the sedan the proverbial green light for production. It backpedaled when it realized the technology still had serious limitations, notably in terms of driving range, and that its customers weren't interested in going electric. Engineers tested hybrid prototypes in the 2010s, but they remained at the test mule stage.

2022 Rolls-Royce Ghost Black Badge | Ecstasy in the shadows

Every now and again, something hits my driveway that absolutely stumps me. It can be tricky enough to come up with something to write about the fifth Hyundai Sonata or third Jeep Wrangler I’ve driven in the space of 18 months, but something like the 2022 Rolls-Royce Ghost Black Badge presents a very different conundrum: What can I possibly say to the person who has a half million dollars to spend on their next ride? I rounded up there but not by much. Before tax, tags and your driverÂ’s salary, this Ghost checks in at $484,950. Of that, $43,850 goes to Black Badge, which, when boiled down to its purest essence, is an enthusiastÂ’s equipment package with some rather dramatic aesthetic components. Rolls-RoyceÂ’s reputation is that of a builder of cars meant to be driven in rather than driven, but Ghost is the de facto “driverÂ’s” four-door in the lineup, and Black Badge is as close to an antidote to that cliche as youÂ’ll find in the company's portfolio. While it is a performance model, Black Badge doesn't completely blow the doors off the Ghost's already-impressive baseline performance. It benefits from an additional 29 horsepower and 57 pound-feet of torque (for a total of 583 hp and 663 lb-ft, respectively) and retuned air springs that “alleviate body roll under more assertive cornering.” The brakes were also tweaked for more immediate response and shorter pedal travel, but the clamps themselves are identical to a standard GhostÂ’s. Put another way, Black Badge is a performance package that happens to cost more than some performance cars. Welcome to tier 0 of car ownership. ThatÂ’s a hollow greeting, of course. Rolls-Royce sold a grand total of 5,586 (ahem) motor cars in 2021, and not one of them is among my permanent collection. YouÂ’re shocked, I know. Statistically, weÂ’re quite likely to be in the same boat. IÂ’m living vicariously through the Rolls-Royce marketing budget and youÂ’re living vicariously through me. Too bad. IÂ’m pretty boring. So boring that the best outing I could come up with was a jaunt to a lake cottage just 30 miles or so north of Detroit proper. Given this carÂ’s price point, youÂ’d be forgiven for insisting that the Ghost had better be able to do just about anything one might expect from modern four-wheeled transportation, but realistically, the person who can afford to be chauffeured in a Black Badge can likely call on other forms of transit should the weather take a turn for the worse.

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.