1936 Rolls-royce 20/25 Sedanca Deville By Park Ward on 2040-cars

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The Rolls-Royce of cocktails is a coddling ride for your tastebuds

In our last installment of the irregular and irreverent series on drinks loosely connected to – or named after – automobiles, we sipped a Speedway Cocktail, a drink that was as exciting (and dangerous) as the early Indy 500. This time, we're stirring a Rolls-Royce Cocktail with a silver spoon. And, as always, enjoy cocktails (and reading about them) while you're not behind the wheel. If the rumors we hear are correct, Rolls-Royce will be unveiling an all-new Phantom this summer. The arrival of a flagship Roller isn't quite as rare as the coronation of a new member of the British Royal Family, but is tres recherche nonetheless. Since the nameplate's founding nearly 100 years ago, this will be only the eighth generation of Phantom to be delivered into the greedy hands of the world's vilest oligarchs. If you're one of the .01 percent, this is cause for a drink, and what better cocktail to raise in toast than one named for the brand itself? (For us 99.99 percenters, the answer is easy: Molotov.) As you might expect, the Rolls-Royce cocktail is kind of a classied-up version of an upscale iteration of an already elegant drink, conjugated from the classic (gin) martini and it well-married brother, the Martinez. "It's basically a very wet martini," says Paul Hletko, founder of FEW Spirits, an Evanston, Illinois gin and whiskey distillery acronymically (and winkingly) named for local maven Frances Elizabeth Willard, who helped found the Women's Christian Temperance Union – one of the forces behind Prohibition. "Two-to-one is a fantastic ratio of gin to vermouth that really lets the vermouth shine, and then having that split between dry and sweet vermouths gives you fantastic and rich complexity, with that little bit of Benedictine being that really nice herbal add," Hletko told us. It all sounds intriguingly botanical, and the drink itself has a reputation as being a favorite among bartenders, a coupe brimming with insider insight. "In the history of drinking there are many cocktails made with vermouth and gin," says legendary mixologist Charles Schumann from Schumann's Gastronomie in Munich.

Rolls-Royce Digital Dawn Launch | Autoblog Minute

Rolls-Royce unveils its newest vehicle in grand modern fashion.he four seater was revealed with a multi-platform global digital event. The British automaker originally teased Dawn using social media, with the grand reveal coming via a live web feed. Rolls-Royce Autoblog Minute Videos Original Video rolls-royce dawn

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.