2024 Ram Ram 4500 Chassis Cab Ram 4500 Tradesman Chassis Crew Cab 4x4 84' Ca on 2040-cars

Auto blog

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Ram extends Black Package to Heavy Duty trucks

If you liked the Black Express package Ram offers on its 1500 light-duty pickup but need the added capability of a Heavy Duty model, we've got good news for you.
This week at the Atlanta International Auto Show, the Ram truck brand is rolling out the Black package for the Ram HD 2500 and 3500 SRW. It features a sinister-looking exterior with 20-inch alloys, fog lamps, grille, front and rear bumpers and badges all blacked out. All the body-side badging has also been removed, unless you go for Cummins power, in which case you still get a chrome diesel badge on the side.
In correspondence with Autoblog, Ram spokesman Nick Cappa explained that the popularity of the Black edition light-duty truck was the impetus for the Heavy Duty edition you see here. "Ram has a reputation for going further on design and custom-looks from the factory," explained Cappa, pointing towards the Express, Sport and Longhorn editions. "This type of forward design-thinking led us to extend the aggressive appearance to the HD trucks, which in the past has been a bit more subtle."

Top torque-to-weight ratios under $100k, $50k and $25k

Horsepower may steal a lot of headlines, but the always-more-complex torque figure is often a critical one for both the workingman and the motoring playboy. The measure of rotational force represents the twist that can liquefy one's tires or haul one's horse trailer. Good stuff.
It follows then, that as with the horsepower-to-weight list that we assembled for you a few months ago, a list of cars that offer the most pound-feet with the fewest pounds to carry, is an interesting one to break down. Sure, there's a big difference in how the torque is applied from a turbocharged six-cylinder in a Swedish luxury sedan and a massive heavy-duty truck's turbo-diesel. But being the car/stat geeks that we are, we think it's kinda neat that those two vehicles rank near each other where torque and weight intersect.
As with the horsepower list, we've given you figures as pounds per every one pound-foot. Again broken down into broad price categories, we've got a mixed bag of 2014 and 2015 models here, too. Every effort has been made to select the most up-to-date prices and specs, and we've also to omitted some '14 cars that won't be re-upped after the ongoing yearly changeover.