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Ram drops second of five 1500 Built to Serve Editions

In November, 2019, Ram launched a year-long campaign of releasing five special-edition 1500s (two colors each) to honor the five branches of the United States armed forces. Ram first showed off a 1500 in Gator green, and the most recent examples are seen in Patriot Blue and Ceramic Gray. Each model has several special-edition features, such as a plethora of American flags, and each color is limited to 500-1,000 examples. Ram's Built to Serve model program launched last year around Veteran's Day and continues this week with Flag Day, June 14, 2020, as the peg. Ram doesn't specify which color set goes with which military branch, but it's fairly easy to connect the dots. The first launch, which included Gator (1,000 units) and Diamond Black (1,000 units) is likely a nod to the army. This launch, which includes Patriot Blue (1,000 units) and Ceramic Gray (1,000 units), is almost certainly a nod to the navy.  The next three sets will release in the future. Anvil (1,000 units) and Billet Silver (1,000 units) might be for the U.S. Air Force, while Tank (1,000 units) and Flame Red (1,000 units) could honor the Marines. The most limited release will feature Spitfire (500 units) and Bright White (500 units) paint schemes, and likely links to the coast guard. The exterior of every Built to Serve truck wears an American flag and "Built to Serve" decal on each rear quarter panel. They also have 20-inch Technical Gray aluminum wheels, body-color wheel arches, a black grille, black grille surround, black bumpers, black-bezel lighting, black badging, black side steps, and black dual four-inch exhaust tips.  Available on all body styles and powertrains, the Built to Serve Package is a $2,795 option. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The interior of each Built to Serve 1500 has been dressed to fit each branch, as well. The first round had Light Frost contrast stitching, this round features Light Ambassador Blue stitching, the next will feature Light Diesel Gray, then Core Green, then Orange. Built to Serve embroidered Velcro panels are found on each front seat, and buyers can add their own patches on a separate Velcro panel on the inside shoulder of the front seats. The back of each front seat has Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing.

Ram 2500 Power Wagon will be ready to Rebel in 2023

In January, Mopar Insiders acquired spy shots of a couple of prototype 2023 Ram Heavy Duty pickups. One of the development trucks had been fitted with a new set of towing mirrors that were rumored to pack a ton of features. But an olive green Ram 2500 with a camouflaged hood was touted as a brand new model: A Ram 2500 Rebel. MI kept up with spy shots and speculation since, and thanks to an anonymous source who e-mailed an equipment list, received the best evidence yet that there will be an off-road-focused heavy duty Ram on the market soon. Of course, Ram already has the Power Wagon. What's interesting is that the equipment list is for the 2023 Ram 2500 Power Wagon, listing Rebel equipment among the options. The current Power Wagon only offers the 6.4-liter V8 Hemi with 410 horsepower and 429 pound-feet of torque. According to the optional equipment listed, the 2023 Power Wagon would be available with the 6.7-liter inline-six Cummins tubodiesel. The inclusion of the 68RFE six-speed automatic means this would be the lower-output Cummins with 370 hp and 850 lb-ft; the stouter diesel with 420 hp and 1,075 lb-ft is yoked to the Aisin ASC69RC six-speed transmission. With the options all listed together, we're not sure if a buyer would need to choose a Rebel package to get the diesel, or if the Power Wagon could have that, too. Other items include a Rebel-themed instrument cluster, Rebel suspension and active rear leveling, a Sports Performance Hood, and a Rebel badge for ready identification.  Crew Cab with a 6'4" box and four-wheel drive is listed as the only configuration, matching the current Power Wagon; the 1500 Rebel comes in Crew Cab with a 5'7" box and the option of two-wheel drive. The Rebel wouldn't come with the Power Wagon's locking front differential, nor a winch, it seems. However, the standard gross vehicle weight rating is also up to 10,000 pounds. The 2022 Power Wagon is rated at 8,565 pounds, meaning there could be big increases in payload capacity coming for all Power Wagon buyers.  Other included and optional goodies are expected to be available throughout the heavy duty range, like the 12-inch digital gauge cluster and the power telescoping and folding mirrors that bundle supplemental turn signals, auto dimming, blind spot detection, and puddle lights. An introduction could come later this summer when Ram announces the 2023 lineup.

FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.