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Ram boosts Heavy Duty truck claims for 2015 [w/video]

The heavy-duty truck segment boasts some of the tightest competition of any automotive niche in the US. Being able to tout just one best-in-class figure can be a marketing advantage over competitors, and Ram Trucks is adding one more accolade to its tally with a powertrain update for the 2015 Ram 2500 and 3500 Heavy Duty pickups. Ram now claims best-in-class ratings for torque, towing and payload, depending on configuration.
The major change comes for the 3500 HD with a boost in torque for its Cummins 6.7-liter, inline-six diesel engine. It now produces a meaty 865 pound-feet of twist, a boost of 15 lb-ft, which is the best figure in its segment, according to the company. To eek out the extra power, the mill has more aggressive fuel delivery, and the turbo has been recalibrated. Of course, more grunt would be meaningless if drivers couldn't do anything with it, and the tweaks help allow payload to grow to 7,390 pounds, up from a rating of 7,320 pounds last year. The max towing rating remains unchanged at 30,000 pounds, though.
The rest of the powertrain lineup carries over from last year. The base HD mill is the gasoline-fed 5.7-liter V8 with 383 hp and 400 lb-ft and a six-speed automatic. The next step up is a 6.4-liter V8 with 410 hp and 429 lb-ft. There are also three trims of the 6.7-liter Cummins diesel starting with 350 hp and 660 lb-ft with a six-speed manual gearbox. If buyers opt for a the 68RFE six-speed auto, they get 370 hp and 800 lb-ft. Finally, there's the updated, top-rung version with 385 hp and 865 lb-ft with an Aisin six-speed automatic transmission.

Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."