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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

2015 Ram ProMaster City Wagon [w/video]

At the tail end of 2014, I brought you a First Drive feature on the new Ram ProMaster City cargo van, a remarkably solid entry into the exploding light-commercial segment. While I was down in Austin, TX playing with those box vans, I also had time to sample Ram's slightly more civilized version, the ProMaster City Wagon. From the driver's seat forward, the Wagon and Tradesman (Ram's name for the cargo version) are practically the same, but the former trim is a lot different in the back section. The rear gets a folding, three-passenger-wide bench seat in the middle, and a carpeted cargo area behind that. This isn't exactly a new formula for the market; Ford has been selling a passenger-friendly five-seat version of its Transit Connect for a few years now. But the baby Ram is another competitor for small business owners in need of shuttles and such, or individuals who place a premium on interior space over creature comforts. Drive Notes Just as with the cargo version, the 178 horsepower and 174 pound-feet of torque from the 2.4-liter four-cylinder makes the City Wagon feel ably fast in urban traffic. Our short driving loop (along with the dozens of extra miles I logged around Austin), didn't offer much in the way of high-speed cruising, but I did dice with other city drivers confidently. The engine pulls adroitly if you really trample the throttle, though it certainly won't tempt you to race that punk kid at the red light. Handling is nippy relative to the size of this small van, with a tight turning circle and quick turn-in around town. The added weight in the back offered by the seats and trim – not quite 200 pounds – also helps to dampen the ride and improve smoothness over the road. The Short Cut video at the bottom of the page was shot with a cargo version of the City, but it should give you the general idea about the nimbleness herein. The extra seats, carpeting and stuff found inside the wagon also do a successful job of masking the strained sound of the engine and exhaust when you do rip through those nine gears. The ProMaster City Wagon is a significant number of decibels quieter than the Tradesman always. That said, no one will ever mistake this Ram for a Lexus; wind and road noise can be heard at all speeds. Ram has effectively cut the cargo area in half compared to the box van version; though bias seems to have been given to cargo over passengers.

2015 Ram 1500 Rebel is rugged, oddly styled

Feeling rebellious? Ram has you covered for 2015 with its new 1500 Rebel model, which, though nowhere near as focused as the Ford F-150 Raptor with which you may think it competes, is skewed toward the always-nebulous "outdoor lifestyle" set that marketing teams the world over seem to covet so much. For such hiking/camping or otherwise outdoorsy types, the Ram Rebel offers an extra inch of suspension travel over regular-grade 1500 models, along with 33-inch tires, a new bumper that affords a better approach angle, tow hooks and a center skid plate. Those are the kind of upgrades many buyers consider mandatory for basic off-road capability, and it's nice that Ram has baked them into a single model. We're less enthused by the in-your-face styling of the rebel, particularly up front, where the traditional crosshair grille has been replaced by a protruding proboscis that's nothing if not unique. There's also massive RAM lettering on the tailgate, just in case you weren't sure who made the Rebel... The show truck's red exterior is mimicked inside, and the leather seats are embossed in a tire-tread pattern. Subtle, it is not. Buyers will have the choice of a 3.6-liter V6 or 5.7-liter Hemi V8 engine, mated to an automatic transmission and the choice of two- or four-wheel drive, though we don't understand why anyone would choose a Rebel without 4x4. In any case, check out the live pics above and the press release and videos below for more details. New 2015 Ram 1500 Rebel Makes a Statement 2015 Ram 1500 Rebel takes advantage of exclusive air suspension in order to offer increased ride height Standard 33-inch tires provide capability and rugged looks First time 3.92 axle ratio available on 3.6-liter Pentastar V-6 engine Equipped with factory lift, skid plates, tow hooks and other off-road-ready features New front grille design a significant styling departure for Ram Truck brand New interior colors and materials, including Radar Red and Black seats with tire tread-matching pattern January 13, 2015 , Auburn Hills, Mich. - The new 2015 Ram 1500 Rebel brings a one-of-a-kind off-road design to the full-size truck segment. "Offering an off-road-style package on the Ram 1500 has been on our to-do list for some time but the right combination didn't present itself until now," said Bob Hegbloom, President and CEO - Ram Truck Brand, FCA US LLC.