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Ram shows its trucks are for work and play

There are no shortage of pickup trucks at this year's SEMA Show. The popular platform has been ripe for customization for years, so it should come as no shock that Ford, General Motors and Ram are all showing a fair few trucks in Las Vegas. From the Ram camp, we have two offerings - the Ram Sun Chaser and the Ram Dually Case Work Truck.
The Sun Chaser opts for a beach theme, similar to the Fiat 500 Thalassa. Based on the Ram 1500, the Sun Chaser wears Vibrance Orange Blast and Brilliant Black paint, and sports a Mopar roof rack, while the Ram Box system features a water tank and a shower head allowing beach-goers to rinse off before getting back in the truck. A flip-up, seat-back tailgate makes sitting on the back of the truck a bit more comfortable, and it's the kind of cool feature we can see becoming an optional item in the future.
The Sun Chaser mods are rounded out by 17-inch deadlocked wheels, a two-inch lift kit and a Mopar exhaust for the 5.7-liter Hemi V8. The cabin, meanwhile, sports Katzkin leather seats and even more Vibrance Orange Paint.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2014 Ram 1500 named Truck of Texas, Chrysler Cleans Up at Truck Rodeo

Trucks are king in Texas, so the annual Truck of Texas awarded by the Texas Auto Writers Association gives automakers big bragging rights. This year's Texas Truck Rodeo featured 63 trucks, crossover and SUVs, and the 2014 Ram 1500 took home the prestigious Truck of Texas, giving the pickup back-to-back wins for this award. The good news didn't stop there for Chrysler Group, as Ram, Dodge and Jeep dominated most other categories, accounting for 14 of the possible 24 awards.
Ram also was named the Truck Line of Texas winning seven individual awards - including Best Powertrain with its 3.0-liter EcoDiesel, Best Technology with the new Heavy Duty rear coil suspension and Best Commercial Vehicle with the 2014 Ram Promaster. The Jeep Grand Cherokee won two individual awards to be named the SUV of Texas, while the Hyundai Santa Fe was named the Crossover of Texas, and Nissan picked up three awards, too. Scroll down for the full list of categories and winners.