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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

The 2019 Ram 1500 Classic is new but is also old

If you've been following the interesting strategy that Jeep employed by keeping the old Wrangler on sale alongside the brand new JL Wrangler ( at least until the Scrambler needed the production line), Ram's move here – slapping a "Classic" badge on the end of the old 1500 – shouldn't be all that surprising. And that's what's happening. Not all the trim levels will be available, and the move is targeted at fleet buyers and those on a tight budget. For those cost-conscious buyers, snagging a Classic rather than a new Ram might be a prudent move. After all, while the brand new Ram 1500 is a very nice truck and a decided upgrade from the old one, there's nothing fundamentally wrong with the outgoing truck – particularly if your needs are utilitarian. So, onto the changes. The reduced trim level spread on the 1500 Classic goes like so: Tradesman, Express, Big Horn (or Lone Star if you're in Texas), and SSV (Special Services Vehicle) intended for law enforcement. You'll notice that some trims are missing, and there's nothing fancy here. If you want anything beyond the Big Horn, like a Laramie, Rebel, Longhorn, or Limited, you'll need to step up to the newer truck. There's good news, though. Some stuff from the higher trims that are now out of production can be had on 1500 Classics through some new packages. The Chrome Plus package offers some upgrades to the Tradesman trim, like body-color bumpers, 17-inch wheels, keyless entry, and carpet. The Tradesman SXT gets chrome bumpers, fog lamps, dual exhaust (on V8 models), and 20-inch chrome wheels – some of which is new to the Tradesman trim, even as an option. And the Express Black Accent Package blacks out the badges wheels, and headlight bezels. So while there's less choice overall, you can still add some up-level touches to the 1500 Classic. The powertrain and bed/cab configurations are still robust. You can get the Regular Cab with a regular or long bed, the Quad Cab with the regular bed, or the Crew Cab with the short or regular bed. The 3.6L Pentastar V6 and 5.7 Hemi V8 are both available with 2- or 4WD, and the EcoDiesel will go on sale later. We don't have the all-important pricing information to tell you how good of a deal the Ram 1500 Classic will be, but buyers dragging their feet on buying a lower-trim 2019 Ram 1500 might want to cool their heels until later this year when the 1500 Classic goes on sale to see if it better fits their needs. Related Video: This content is hosted by a third party.

Ram 1500 Texas Ranger Concept celebrates brand's law-enforcement partnership

While the auto industry's eyes are fixed on New York for its annual extravaganza at the Javits Center, Ram is making an end-around play. The truck maker is showing a new concept at the 2015 Dallas Auto Show based on the company's long-running partnership with the Texas Rangers (the lawmen, not the baseball team). Exterior changes to the 1500 are kept rather light, with badging inspired by the Rangers' iconic badges fitted to the front fenders and tailgate. The Rangers' badge is also found at the center of each 20-inch alloy wheel. As for the white/silver color scheme, it "embodies the white hats and silver badges that the good guys always wear." Starting with the handsome Canyon Brown and Tan leather of the Laramie Longhorn, Ram designers fitted four, five-peso coins to the door inserts. Texas Rangers' badges have long been hewn from the limited-issue Mexican currency, hence its inclusion in the 1500. The coins in the front door show "heads" and the back door coins are flipped to "tails." Adding to the unique touches, a prominent Texas Rangers' badge sits over the center console and is also embossed in the leather seatbacks. Even the dash cluster's display shows the Rangers' badge upon startup. Ram and the Texas Rangers formed their partnership back in 2014, with the truck maker "aiding the preservation of the history of the renowned law-enforcement organization," the company said in its press release. You can check out the full gallery of images, which include plenty of updated interior shots, above. As for Ram's press release, that is, as usual, available below. Related Video: Ram Unveils Texas Ranger Concept Truck Ram Texas Ranger concept follows 2014 partnership announcement Iconic Texas Ranger badges highlight Ram's interior and exterior design Western-themed trucks dominate Ram lineup in Lone Star State March 25, 2015 , Dallas - The Ram Truck brand today unveiled a one-of-a-kind Texas Ranger concept truck to commemorate and promote the brand's partnership with the renowned law-enforcement agency and the Texas Ranger Hall of Fame and Museum. Introduced by Ram Truck Brand President and CEO Bob Hegbloom at the 2015 Dallas Auto Show, the Ram Texas Ranger concept truck brings the legendary spirit of the Rangers to the road.