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Ram with a Hellcat V8 coming? Could be, but let's review the evidence

While Fiat-Chrysler has gradually been stuffing bigger V8s into everything it can, one brand that hasn't received any SRT or Hellcat love is Ram. This, despite showing a Raptor-fighting TRX concept with a detuned engine in the fall of 2016. But according to Allpar, there may be a Ram 1500 coming in the near future with the fabled supercharged V8, and at full power. Interesting theory, but let's take a closer look. The two bits of evidence the site points out are (a) an anonymous inside source saying a vehicle is in development, and (b) a displayed time in Ram press photos. If you look closely, some of the Ram interiors show the time 7:07 on the infotainment display. This corresponds with the Hellcat engine's 707 horsepower. Allpar further speculates that the vehicle will be Rebel-based due to a preponderance of the number in Rebel interiors. This wouldn't be the first time FCA has hinted at a future model's power via infotainment time, either, as it did so with the Challenger Demon. View 6 Photos There are some holes in this theory, though. We went back and looked at the press photos of the interiors, and the 7:07 time shows up on Bighorn Rams, too. And not every single Rebel interior has the time. There's at least one that shows the time 8:29, which appears on various other Ram interior shots. Also, while FCA did manage to make a full-time all-wheel-drive system for the Grand Cherokee Trackhawk to stand up to the Hellcat's ferocious power, we doubt that drivetrain would be used in a Ram, since it's a much different application. The final nail in this theory's coffin might be that the head of Ram Trucks communication told us that the times in the images are a "complete coincidence" and that "this theory is all speculation." All things considered, we think the odds of a Hellcat-powered Ram reaching production soon, particularly an off-road version like Allpar suggests, is pretty iffy. We wouldn't rule out some sort of Hellcat-powered Ram completely. At the very least, putting a Hellcat V8 into a two-wheel-drive Ram for a street truck would make loads of sense. It would be less expensive to develop compared to a Raptor competitor, it wouldn't have any existing competition, and it could capitalize on the history of the Viper-powered Ram SRT-10 from the mid-2000s. And as we've seen, FCA has no problem stuffing absurdly powerful V8s into everything it can, from Charger to Durango to Grand Cherokee. So, don't count on a Hellcat-powered Ram yet.

Ram recalling 1,747 diesel trucks for short-circuit risk

Diesel-powered Ram owners, it's recall time. Fiat Chrysler Automobiles has announced a voluntary recall of 1,747 Ram 1500 EcoDiesels from model years 2014 and 2015. Why so few? Well, this campaign is limited to just rear-wheel-drive models. The problem, this time around, is with a battery wiring harness that will chafe against a bracket if it wasn't assembled properly. This chaffing can lead to a short, causing a loss of power (the best-case scenario) or even a fire (probably the worst-case scenario). Fortunately, FCA is unaware of any accidents, fires, or other injuries caused by short circuits. The affected vehicles were sold in both the US and Canadian markets, although the vast majority of the trucks, 1,697 to be precise, are here in the land of the free and home of the brave. The remaining 50 vehicles were sold in Canada, and were likely purchased by those crazy enough to drive a high-torque, rear-drive pickup in a country almost perpetually covered in snow and ice. Regardless of whether your truck has an illuminated dashboard warning light or not, FCA is encouraging drivers of the affected vehicles to report to dealers for a free service when they receive a recall notice. Scroll down for the official press release from FCA, as well as the bulletin from the National Highway Traffic Safety Administration. Statement: Wiring Harness September 9, 2015 , Auburn Hills, Mich. - FCA US LLC is recalling an estimated 1,747 trucks in the U.S. and Canada to inspect, reroute and replace – as required – their wire harnesses to prevent a potential short-circuit. An investigation by FCA US discovered a battery wiring harness may chafe against a bracket if assembly protocols were not followed. This condition is limited to vehicles equipped with diesel engines and 4x2 drivelines. Such a condition has the potential to cause a short-circuit, which may lead to power loss or fire. The Company is unaware of any related injuries, accidents or fires. The campaign is limited to certain 2014-15 Ram 1500 pickups. It is estimated there are 1,697 in the U.S. and 50 in Canada. Affected customers will be advised next month when they may schedule service, which will be performed at no cost. While the condition may not be present in every vehicle, FCA US urges customers to note the information on their recall notices and respond accordingly. Illumination of a dashboard warning light is among the indicators that the condition is present.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.