2022 Ram 3500 Laramie 4x4 High Output W/aisin on 2040-cars

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Recharge Wrap-up: Ram 1500 EcoDiesel earns RMAP Truck of the Year, GM earns Energy Star awards

Jas Hennessy & Co, maker of Hennessy Cognac, has taken delivery of 45 electric vehicles from Renault at its headquarters in Cognac, France. The 23 Zoes and 22 Kangoo ZEs are to be used by employees traveling between the company's sites, and replace 80 percent of the company's internal combustion fleet. "For many years now, Jas Hennessy & Co has been actively working to reduce its environmental impact," says Hennessy Operations Manager Marc Sorin. Hennessy also recently bought an electric boat to take visitors across the Charente River to the company's aging cellars. Read more from Renault. General Motors has earned two Energy Star awards from the EPA. The automaker earned the Energy Star Partner of the Year award for Sustained Excellence for efforts in energy efficiency and greenhouse gas emissions. For example, GM has achieved a global reduction of energy intensity by six percent, and has invested $34 million in energy, water and carbon reduction projects at its facilities. GM also earned the EPA Energy Star Climate Communications award for its outreach to employees, customers and stakeholders about energy efficiency and climate change. Read more from General Motors. The 2015 Ram 1500 EcoDiesel has been named Truck of the Year by the Rocky Mountain Automotive Press Association. The Ram truck beat out the Chevrolet Silverado Heavy Duty and GMC Canyon to earn the honors at the Denver Auto Show. The Ram 1500 EcoDiesel boasts a fuel economy of 21 mpg in the city, 29 mpg highway and 24 mpg combined. Ram attributes the truck's efficiency to features like its eight-speed transmission, stop-start system and active aerodynamics. Rocky Mountain Automotive Press Association Names 2015 Ram 1500 EcoDiesel 'Truck of the Year' and 2015 Chrysler 200 'Car of the Year' AUBURN HILLS, Mich., April 8, 2015 /PRNewswire/ -- - Denver-based journalist organization announces the awards at the Charity Preview for the Denver Auto Show - Winners are chosen from a field that includes every significant new car and truck introduced in the last year - Each eligible vehicle is evaluated and voted on by the members of the Rocky Mountain Automotive Press - The 2015 Ram 1500 EcoDiesel, America's most fuel-efficient pickup, earned a 29 mpg rating from the U.S.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Ram Laramie Longhorn's interior is a crass cacophony of cowboy cues

When we think of quality luxurious interiors, some of the first brands that come to mind are Audi and Volvo. They have elegant, simple interiors constructed from high-quality materials that are beautiful to see and to touch, and that's what makes them feel special and genuinely premium. The 2017 Ram 2500 Laramie Longhorn in our short-term fleet didn't get that message. What the Laramie Longhorn does is yell at you. It yells at you at that it's LUXURIOUS, and it's WESTERN. Open the door, and you're confronted with loads of saddle tan leather with contrasting black leather on the doors, armrest, and seat piping. This is reasonably modest, but if you pick a different color scheme than our Ram, that leather will have tooled filigree patterns, raising the volume of the interior's message. Right on the center console and on the seat backs there are huge brown embossed logos stitched into them proclaiming the trim level of the truck. It's all meant to evoke high-quality leather goods like saddles. But it's the same thin leather you've found in almost every other automobile on the market. The cushy cowboy theme continues on the dash. The satin-finish wood trim would normally be a nice touch, but it's overshadowed by the glitzy and chintzy rose-gold colored fake metal accents all over the dashboard, and even the instrument cluster. Perhaps it's meant to be more warm and down-to-earth than the cold aluminum-look panels usually in cars, but it's an odd color, and it looks more fake than faux-aluminum. It gets even worse when you discover that Ram stuck leather tooling design stickers all over that rose-gold plastic trim. And then you see them on the chrome plastic rings surrounding the gauges. Not only that, but those rings have some sort of stud shape molded into them. Is this Western enough yet? No! Of course not! Hop in the back seat, and you'll discover that the map pockets aren't just simple slots. They have a full flap with metal belt buckles like saddlebags (though the flap actually closes with magnets). And naturally, those buckles have fancy filigree designs in them. Then take a look at the floor, and the rubber floor mats have barbed-wire fence designs molded into them. Get it? Because there are barbed-wire fences on ranches out West where cowboys work! Yet, for all our complaining about cheap materials and a complete lack of subtlety, we're sure this sort of thing appeals to many truck buyers.