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Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

Chrysler recalling 280k Dodge Ram 1500 pickups over axle seizures

Following a June investigation by the National Highway Traffic Safety Administration, Fiat Chrysler Automobiles will be recalling 280,000 Dodge Ram pickups from model year 2005. The issue, NHTSA told The Detroit News, centered on a loose pinion nut, which could cause the rear axle to seize and, potentially, the driveshaft to detach. The affected vehicles were built between January of 2004 and August of 2005, while of the 280,000 trucks, only 257,000 were sold in the US market. According to The News, the recall will begin on February 13, and will see owners report to dealerships to have "a retention feature" added to the pinion nut.

Cummins builds 2-millionth diesel for Ram

Ahead of a new Ram Heavy Duty that will debut sometime next year (check out the spy shots below), Chrysler and Cummins are celebrating a milestone in a 24-year partnership that has supplied the Ram pickup with diesel engines.
In its early years, the Cummins straight-six turbo diesel was rated at just 160 horsepower and 400 pound-feet of torque, and its clattering 12 valves could be heard from a mile away. Its most recent configuration still uses a straight-six layout, but displacement grew to 6.7 liters in 2007 allowing the engine to now produce up to 385 hp and a whopping 850 lb-ft of torque. While a rumored smaller Cummins engine for use in the light-duty Ram 1500 never materialized, the work-ready 6.7-liter Cummins turbo diesel accounts for 80 percent of all Ram HD sales.
Chrysler has not yet announced when and where this two-millionth engine will be on display, but you can read more about the engine and the partnership in the press release below.